• Actively participated in brainstorming sessions to develop original paid media content ideas for global campaigns

• Managed team of 4 designers and video editors to develop creative digital marketing content for three global advertising campaigns

• Oversaw ongoing campaign schedules, including the selection and delivery of digital media assets for influencer marketing campaigns, leveraging digital platforms to enhance brand visibility and engagement

• Led the creative design of an in-app ad content campaign, reaching an audience of over 500 million users and elevating user experience

• Scouted and recruited creative talent, including directors, photographers, artists and social media influencers

• Managed creative assets including human resources, using company organization systems to implement a streamlined organization system

• Coordinated photo and video production for global ad campaigns, assisting creative director and videographer with shoots, taking inventory of equipment, etc

• Collaborated and coordinated with client product marketing teams, fostering creative agency relationships with clients

• Produced pre and post-production pitch decks, improving alignment with client goals, resulting in increased stakeholder
buy-in

• Managed and coordinated production for multiple cross-platform marketing, admissions and fundraising campaigns simultaneously, leading to a 20% increase in annual fund contributions

• Developed philanthropic messaging and story narratives for the development department

• Oversaw the graphic design and creation of marketing materials for all admissions and fundraising campaigns, contributing to 4% growth in admissions year over year

• Worked with the Digital Content Manager to create and maintain social media post schedules

• Created materials such as presentations, brochures, annual reports, strategic plans, and fact sheets for prospective donors

• Developed and maintained a holistic brand experience across across media, marketing and presentation materials including digital, web, and print platforms through the creation of brand standards and style guides

• Contributed to the development of social media marketing strategies and made recommendations on how to implement them across broader audiences

• Oversaw day-to-day social media content production schedules

• Hired and guided designers, photographers, videographers and production teams to develop marketing materials

• Saved the marketing department $8,000 annually by taking on additional design tasks

• Responsible for market research and competitive analysis, reporting findings on new trends and presenting creative strategies to senior leadership

• Responsible for creative direction and design of marketing content

• Designed ad content, branding, merchandise, print collateral, and live experiences for five national conferences

• Directed visual component of concert production and themed live events

• Managed business logistics, scheduling, planning, research and competitive analysis