Tyler Johnson
Creative Director | Product Designer | UI + UX
New York, NY, USAA results-driven Creative Director with 7+ years of multidisciplinary design experience across all platforms in digital. Specializes in digital advertising, product design, UI/UX design, and brand development. Experience leading and inspiring teams through a variety of projects in deadline driven environments. Proven history of promoting creative excellence and leveraging design competency to deliver beautiful, original, and strategically sound creative solutions that exceed business objectives, excite consumers and grow iconic brands.
Work Experience
YellowHammer Media Group
Creative Director
Lead design direction and creative strategy for all YellowHammer clients across multiple paid media channels. Work intimately with clients and internal teams overseeing all aspects of the design process to deliver data-driven creative strategies and solutions that drive ROI and increase brand awareness. Responsible for developing, mentoring and diversifying design teams, and nurturing creative culture.
March 2018
- Present
New York, New York, United States
SpringServe
Product Designer
Responsible for all UI and UX design decisions across multiple mobile and web-based apps. Worked closely with PMs and Engineers from inception to early implementation: defining features, establishing timelines, and ensuring visual consistency. Created wireframes and pixel-perfect mocks to communicate layout, interactions, and flow. Developed, mentored, and identified new discipline expertise for the UI/UX design team.
April 2016
- March 2018
New York, New York, United States
YellowHammer Media Group
Sr. Graphic Designer
Responsible for day-to-day creation of digital media for all advertising campaigns across web, mobile, video and social media platforms. Actively monitored campaign KPIs and optimized creatives accordingly. Ground up development and management of creative department process and strategy. Collaborated with PMs and Engineers to develop proprietary creative technologies and data-driven solutions.
February 2011
- April 2016
New York, New York, United States
Tyler JPEG Design
Freelance & Consultancy Services
Worked with various startups on brand development projects, including logo design, identity collatoral, and brand storytelling. Designed, developed, and launched multiple large scale websites. Provided UI/UX consultancy and frontend development for mobile and web-based applications. Presented design concepts and creative strategy to various groups and fostered consensus across all stakeholders.
October 2016
- Present
Education
The Art Institute Of Philadelphia
Bachelor of Science, Media Arts & Animation
September 2006
- September 2010
Pennsylvania, United States
Awards
The Art Institute Of Philadelphia
Best of Quarter - Storyboard for Animation
2007
The Art Institute Of Philadelphia
Best of Quarter - Drawing and Anatomy
2007
The Art Institute Of Philadelphia
The Art Institute Senior Scholarship 2006
2006
The Art Institute Of Philadelphia
Dean's List
Skills
3D Modeling,
3ds Max,
Adobe Creative Cloud,
Advertising,
Balsamiq,
Bootstrap,
Branding,
Creative Direction,
CSS,
Final Cut Pro,
Git,
HTML,
Illustration,
Interactive Design,
InVision,
JavaScript,
Jquery,
Less,
Motion Graphics ,
Product Design,
SASS,
Sketch,
UI/UX Design,
Visual Design,
WordPress,