• Led the design direction across R+F digital products to align with the Convention 2018 experience—creating user interfaces and interactions that are intuitive, customer driven, and that represent the R+F brand aesthetic
• Drove the entire UX process from concept to prototyping to execution for the products under my purview
• Worked with Product Management and Engineering to ensure the experiences built are aligned with design decisions, and great for the R+F user
• Partnered with product managers and engineers in visioning new products and features, and how to seamlessly incorporate them into both Convention 2018 and the current user experience
• Contributed new ideas and helped articulate concepts through wireframes, high-fidelity mockups and prototypes to clearly clearly communicate user stories and detailed functional requirements

• Managed & lead the company’s rebranding project from start to finish (2016)
• Provided creative direction for all branding & marketing material, including: social media, marketing campaigns, printed collateral, & digital assets
• Delivered creative solutions for photographing all products & implementing them into marketing campaigns
• Was responsible for mentoring and guiding other Graphic Designer
• Aided in the conceptualization & design of KRISP brand's packaging
• Helped redesign the front-end of the company website (2014)

Mobile iOS Platform
• Collaborated with a team of 5 in rapid ideation/wireframing of new iOS app booking feature
• Created lo-fi and hi-fi mockups to introduce new iOS app booking feature for Croissant users
• Created brand style guide for Croissant branding

Responsive Web Platform
• Led a team of 3 for the implementation of Croissant’s new booking feature
• Led mini design studio for rapid ideation/wireframing for mobile, tablet, and desktop screens
• Designed and created clickable lo-fi and hi-fi prototypes implementing Croissant’s new booking feature