Tom Murphy

Principal UX Designer

Manchester, NH, USA
I am a results-driven entrepreneurial product designer who is passionate about building simple, beautiful and usable products that consumers love. My role is to understand users to shape product strategy and create business opportunities.

Work Experience

Fidelity Investments

Principal UX Designer

November 2019 - Merrimack, New Hampshire, United States


Senior UX Designer

Currently, I am the Senior UX Designer responsible for vision and strategy on new product design and ongoing optimization of existing commerce experiences. Working closely with managers across all departments to initially define product scope, I then create mockups to facilitate experience reviews. Once page and component experiences have been approved, I work with product management to aid in creating stories for developers. Throughout the development cycle I work closely with developers to refine; stories, designs, and experiences. Optimization of the current experiences requires analysis of Google Analytics data, defining and analyzing A/B experiments, creating and evaluating user surveys, all in an effort to discover areas of the site to improve to increase conversion.
January 2016 - November 2019 Idaho, United States


Senior UX Designer

I was responsible for user experiences pertaining to Search, Browse and Recommendations on the commerce site. This was a new role for Backcountry and initially there were no systems in place to measure usage or engagement for any of these areas. I worked with product management and development to create systems to track engagement on various elements of search input as well as; filters, facets and product results to ultimately dynamically arrange page display. Experience changes were monitored via click metrics as well as various A/B experiments.
July 2012 - December 2015 Park City, Utah, United States

UX Designer

UX designer for Product Ads on Amazon, a CPC advertising program created to enable merchants the opportunity to advertise products directly on and in syndication. Responsible for design of all customer experience facing components and merchant tools involving catalog upload, campaign management and metrics.
January 2008 - July 2012 Seattle, Washington, United States



Provide intelligent design solutions for software development organizations in a variety of industries, including; finance, military, construction and sales cycle CRM. Substantial expertise designing consumer and enterprise applications using user-centric design principles to rapidly develop prototypes, wireframes and storyboards. Produce production ready HTML and css files for development teams. Planning and development cycle interaction with Project Management, In-house Design, and Development teams to complete projects successfully.
January 2000 - January 2008 Park City, Utah, United States


UX Designer

Responsible for UI and graphical design of WorldStreet Sales and WorldStreet Net applications. Duties included creation of mock-ups and prototypes in HTML, Flash and Visual Basic based on features for the next release. Presented work to Product Management and Client Services to validate and approve workflow and design. Throughout development, assisted Architect, Server Side and Client Side development leads to modify or redesign UI based on development constraints.
January 1999 - January 2001 Boston, Massachusetts, United States

Allen & Gerritsen

Graphic Designer

Responsible for design and development of internet and extranet based communication solutions. Solutions varied from dynamic delivery web sties to web banner advertising and microsites. As Interactive Designer, my duties included information architecture development, UI design, HTML template construction, graphics creation and limited database design and integration. Acted as single point of contact between agency, client and off-site programmers.
January 1997 - January 1999 Boston, Massachusetts, United States

Barnes & Jarnis

Environmental Consultant

Responsible for site investigation of and construction management for environmental hazard remediation projects. Managed all major accounts for the environmental division, several of which had construction allotments in excess of $300,000. Three U.S. Naval base closure projects were valued at approximately $2.5 million. As Project manager, my duties included contact with project heads, remediation project designs/technical specifications, construction contract documents and plans, liaison with State and Federal regulatory environmental agencies and staffing/supervision of personnel for field technical and environmental division.
January 1989 - January 1997 Boston, Massachusetts, United States