- As part of the leadership team, helped craft a new vision and mission for this healthcare nonprofit, resulting in a new five-year strategic plan
- Produced executive communications, speeches, and presentations for the leadership team
- Implemented a crisis communications program in response to the COVID-19 pandemic
- Helped obtain URAC accreditation for the company’s specialty pharmacy
- Increased social media following across all platforms by 20 percent
- Managed media relations efforts and led a bilingual communication strategy for the website, print materials, emails, and social media
- Implemented and maintained a new SharePoint intranet
- Initiated corporate rebranding and web redesign
- Broke down silos to develop a comprehensive marketing strategy for all departments
- Managed multiple corporate web sites
- Managed communications budget

- Led the Influence Health side of transition for creative processes after company acquisition by Healthgrades, establishing new procedures and standards for creative teams
- Recommended digital B2C marketing strategies for client healthcare systems across the country
- Recommended customer experience improvements and managed client reputations across all marketing channels
- Wrote and designed social media ads, marketing emails, and campaign landing pages, ensuring that all materials adhered to each client's brand standards
- Wrote search-engine-optimized content for client websites

- Established the company’s marketing voice and tone, as well as its internal communications program
- Produced executive communications, speeches, and presentations
- Developed content strategies to brand the company as an industry thought leader and produced blogs, infographics, videos, white papers, and case studies
- Developed and implemented digital B2B marketing strategies that included email and social media campaigns, pay-per-click advertising, and the corporate website
- Managed public relations efforts and established a corporate speakers bureau
- Managed corporate website and developed search-engine-optimized content
- Established a product marketing process that required collaboration with product development, leadership, marketing, and sales; wrote product release notes and client communications
- Managed WordPress website
- Communicated corporate changes and human resource initiatives across the company
- Wrote all print and digital copy
- Performed marketing automation duties as needed

- Helped grow affiliate participation in the Neighborhood Revitalization program by 20 percent through new communication strategies aimed at educating and engaging affiliates
- Established marketing communications data-tracking program and social media strategies
- Led redesign of the corporate intranet, which was utilized by more than 1,400 affiliates
- Produced and edited newsletters, case studies, and marketing materials
- Developed content and maintained the Neighborhood Revitalization program’s portion of the public-facing website
- Managed and analyzed national surveys and focus group discussions to identify Neighborhood Revitalization program improvements

- Advised seven Georgia Tech academic units and research institutes on marketing professional education courses, expanding market reach to new national and international audiences
- Developed integrated B2C marketing plans that included print and pay-per-click advertising, content marketing, e-mail campaigns, social media marketing, media relations, and brand development
- Used marketing analytics and conducted market research to define strategies
- Established internal and external communication programs and produced monthly e-newsletters, developed print and digital brochures, managed social media accounts, and managed public relations activities

- Established the marketing voice for the global commercial real estate firm’s six-state US Southeast region
- Developed a regional internal communications program that included intranet content, a quarterly internal magazine, monthly newsletter, executive communications, town halls/happy hours, and change management strategies
- Managed regional public relations and social media efforts, doubling press mentions over the previous year's efforts and establishing new regional social media accounts
- Wrote B2B copy for brochures, websites, print ads, digital ads, white papers, and case studies, as well as executive communications such as speeches, presentations, letters, and corporate announcements

- Established a marketing and research program for the firm’s economic development department
- Conducted competitive analysis and market research for companies considering Georgia for new or expanding facilities
- Helped create and maintain corporate intranet in conjunction with human resources
- Developed a lead generation effort that identified international manufacturing projects with plans to invest more than $509 million and create 3,900 jobs in the state of Georgia
- Created integrated marketing plans that included print/online advertising, direct mail, e-mail blasts, media relations, trade show promotions, and partner appreciation events
- Led rebranding effort and ensured new brand standards were maintained throughout all graphic design
- Wrote and designed all marketing materials (print and digital)
- Managed annual marketing budget

- Wrote feature articles and news columns
- Managed contributing editors
- Represented the publication at numerous trade shows and media tours