Chief Strategy Officer
Lead the strategic planning for performance-driven brand marketing programs. Provide leadership and guidance to the staff across disciplines from UX to Creative to Account Services. As an executive of the company, I contribute to the overall strategic vision for the business and I’m active from an organizational management standpoint.
California, United States
Senior Consultant, UX
Led the user experience design of enterprise portal solutions for Fortune 500 clients.
- October 2011
Florham Park, New Jersey, United States
My title was Creative Director, but I did quite a bit more than what is typically expected of that position. I led the account planning, strategy, architecture, and content development as well as directed the user experience design for local and national clients of this full service interactive marketing agency. I’ve helped sharpen the brand position for the company, and streamline operations including the proposal/estimating process, approach to new business development, staffing strategy, workflow and file management, and more. I introduced the agency to a user-centered design process. I acted as a mentor to designers, writers, and account people.
- March 2011
Irvine, California, United States
Interactive Strategist + Designer
Led/directed strategy, architecture and design for interactive marketing programs. Worked with media, PR, account execs, architects, art directors, designers, writers, and programmers to formulate and execute strategic plans. Consulted with clients on key accounts to analyze needs, define business requirements, create project plans and manage projects. Hands on with architecture, art direction and design on select projects. As leader of the interactive discipline (Coach), I helped rebuild the practice from the ground up, managed recruiting, assembled a new team, introduced user-centered design process, facilitated cross-discipline training, enhanced teamwork & collaboration, and elevated the standard of work. Acted as strategic lead on all new interactive business. Served as Interactive Strategic Leader for Panasonic Toughbook account.
- March 2007
Santa Monica, California, United States
Directed strategy and design for multi-channel, integrated marketing campaigns. Projects included brand strategies, identity packages, advertising, trade show material, web sites, and email communications. Directed creative work. Mentored and managed creative team. Established user-centered design methodology for agency and helped streamline operations.
- June 2005
Woonsocket, Rhode Island, United States
Brand Consultant + Interactive Designer
Directed strategy and design for online marketing initiatives. Projects included brand strategies, marketing strategies, web sites, web– based advertising, email newsletters, and email advertising. Took lead role on accounts to set objectives and strategies. Developed architecture & visual design, wrote copy, programmed all interactive products. Spearheaded public relations efforts. Helped optimize operations including implementation of time–tracking & invoicing system. Introduced user–centered process.
- October 2004
Basalt, Colorado, United States
Directed strategy and design for integrated marketing programs that created rewarding, holistic customer experiences. Specialized in developing brand strategies, identity systems, marketing collateral, advertising, illustration, web sites, and online applications.
- October 2004
Aspen, Colorado, United States
Directed strategy and design for multi-channel, integrated marketing campaigns. Projects included brand strategies, identity packages, print brochures, print ads, trade show material, web sites, and direct mail. Directed and mentored staff of 6 designers, and account people. Took lead role on select accounts. Worked closely with VP of Marketing to set strategies for clients. Helped firm develop user- centered mindset and methodology.
- November 2002
Purchase, New York, United States
Design Director - eBusiness Consulting Group
Directed strategy and design to produce branded, user-centered web applications for large businesses. Managed teams of several professionals with diverse skill sets. Mentored staff of designers and technologists across U.S. Responsibilities also included fostering team integration, cross-discipline training, helping develop the Firm’s world-wide user-centered design methodology, maintaining a high creative standard, and developing new business.
- April 2002
New York, New York, United States
Top Manager and Creative Director for interactive agency. Managed multidisciplinary design teams to produce dozens of interactive projects. Responsible for developing innovative design strategies, and overseeing execution of designs to assure quality and completeness of each product’s form, meaning and behavior. Acted as mentor to creative staff. Helped re-position and re-brand company. Clients included Intel Corporation, Ziff Davis, 3Com, Wells Fargo, World Savings, Cadence, CyberCash, Edify Corporation, Sterling Software, Travelscape.
- August 1999
Sausalito, California, United States
Brand strategist/designer providing services to wide variety of businesses. Specialized in producing integrated customer experiences across a variety of media. Clients included Levi’s, Hewlett Packard, Restaurantpro.com, Amsterdam Pacific LLC, Lane Systems Analysts, Wesco Electronics, San Francisco Film Arts Foundation, David Duprey Photography.
- December 1998
San Francisco, California, United States