Tony Brinton

Brand Experience: Research + Strategy + Design

New York, NY, USA
I am a highly strategic, hands-on design director with broad skills and a passion for branding, advertising, and user experience design for digital interactive media. In my 17 year career, I've become adept at managing integrated, cross-channel marketing programs and building strong multi-disciplinary teams. I take a big picture approach to problem-solving and as a strategy & design leader, I strive to ensure that a product's form, meaning and behavior gracefully bridges business goals and user needs.

Work Experience

Rhythm Interactive

Chief Strategy Officer

Lead the strategic planning for performance-driven brand marketing programs. Provide leadership and guidance to the staff across disciplines from UX to Creative to Account Services. As an executive of the company, I contribute to the overall strategic vision for the business and I’m active from an organizational management standpoint.
October 2011 - California, United States

Logical Design Solutions

Senior Consultant, UX

Led the user experience design of enterprise portal solutions for Fortune 500 clients.
March 2011 - October 2011 Florham Park, New Jersey, United States

Rhythm Interactive

Creative Director

My title was Creative Director, but I did quite a bit more than what is typically expected of that position. I led the account planning, strategy, architecture, and content development as well as directed the user experience design for local and national clients of this full service interactive marketing agency. I’ve helped sharpen the brand position for the company, and streamline operations including the proposal/estimating process, approach to new business development, staffing strategy, workflow and file management, and more. I introduced the agency to a user-centered design process. I acted as a mentor to designers, writers, and account people.
March 2007 - March 2011 Irvine, California, United States

The Phelps Group

Interactive Strategist + Designer

Led/directed strategy, architecture and design for interactive marketing programs. Worked with media, PR, account execs, architects, art directors, designers, writers, and programmers to formulate and execute strategic plans. Consulted with clients on key accounts to analyze needs, define business requirements, create project plans and manage projects. Hands on with architecture, art direction and design on select projects. As leader of the interactive discipline (Coach), I helped rebuild the practice from the ground up, managed recruiting, assembled a new team, introduced user-centered design process, facilitated cross-discipline training, enhanced teamwork & collaboration, and elevated the standard of work. Acted as strategic lead on all new interactive business. Served as Interactive Strategic Leader for Panasonic Toughbook account.
June 2005 - March 2007 Santa Monica, California, United States

Mediaweave

Creative Director

Directed strategy and design for multi-channel, integrated marketing campaigns. Projects included brand strategies, identity packages, advertising, trade show material, web sites, and email communications. Directed creative work. Mentored and managed creative team. Established user-centered design methodology for agency and helped streamline operations.
October 2004 - June 2005 Woonsocket, Rhode Island, United States

Morris Design

Brand Consultant + Interactive Designer

Directed strategy and design for online marketing initiatives. Projects included brand strategies, marketing strategies, web sites, web– based advertising, email newsletters, and email advertising. Took lead role on accounts to set objectives and strategies. Developed architecture & visual design, wrote copy, programmed all interactive products. Spearheaded public relations efforts. Helped optimize operations including implementation of time–tracking & invoicing system. Introduced user–centered process.
September 2003 - October 2004 Basalt, Colorado, United States

Brinton Design

Principal

Directed strategy and design for integrated marketing programs that created rewarding, holistic customer experiences. Specialized in developing brand strategies, identity systems, marketing collateral, advertising, illustration, web sites, and online applications.
November 2002 - October 2004 Aspen, Colorado, United States

MSCO

Creative Director

Directed strategy and design for multi-channel, integrated marketing campaigns. Projects included brand strategies, identity packages, print brochures, print ads, trade show material, web sites, and direct mail. Directed and mentored staff of 6 designers, and account people. Took lead role on select accounts. Worked closely with VP of Marketing to set strategies for clients. Helped firm develop user- centered mindset and methodology.
July 2002 - November 2002 Purchase, New York, United States

Arthur Andersen

Design Director - eBusiness Consulting Group

Directed strategy and design to produce branded, user-centered web applications for large businesses. Managed teams of several professionals with diverse skill sets. Mentored staff of designers and technologists across U.S. Responsibilities also included fostering team integration, cross-discipline training, helping develop the Firm’s world-wide user-centered design methodology, maintaining a high creative standard, and developing new business.
August 1999 - April 2002 New York, New York, United States

SpiralWest Interactive

Creative Director

Top Manager and Creative Director for interactive agency. Managed multidisciplinary design teams to produce dozens of interactive projects. Responsible for developing innovative design strategies, and overseeing execution of designs to assure quality and completeness of each product’s form, meaning and behavior. Acted as mentor to creative staff. Helped re-position and re-brand company. Clients included Intel Corporation, Ziff Davis, 3Com, Wells Fargo, World Savings, Cadence, CyberCash, Edify Corporation, Sterling Software, Travelscape.
November 1996 - August 1999 Sausalito, California, United States

Stinger Design

Freelance Designer

Brand strategist/designer providing services to wide variety of businesses. Specialized in producing integrated customer experiences across a variety of media. Clients included Levi’s, Hewlett Packard, Restaurantpro.com, Amsterdam Pacific LLC, Lane Systems Analysts, Wesco Electronics, San Francisco Film Arts Foundation, David Duprey Photography.
January 1995 - December 1998 San Francisco, California, United States

Education

San Francisco State University

BA - Fine Art; Drawing + Painting

May 1995 San Francisco, California, United States

Skills

Art Direction, Creative Direction, Graphic Design, Information Architecture, Interaction Design , Product Development , User Interface Design, Account Planning, Brand Strategy, Content Development, Content Strategy, Motion Design, Performance-Driven Marketing , Project Management, Qualitative Research, User-Centered Analysis,