Designed for: American Express, Cracker Barrel, Dewar's, Kraft, Molson, Mountain Dew, Planters, Speed Stick.

Freelanced for: M Booth, Phil & Co., Spring Design Partners, Mode Design Group.

StoreBound is a startup product development and distribution company allowing big brands as well as individual inventors to bring new and innovative products to market.

• Global collaboration: Website utilized crowdsourcing to deliver product development. Development team India.
• Package/product production, established standards, materials, quality assurance. Manufacturing team in China.
• Created initial copy tone/voice for brand positioning, user manuals, packaging, websites.
• Designed customization to engage consumers/customers in product usage and added lifestyle value, assuring brand awareness, pitch presentations, and sales through: website, eCommerce, blog, packaging.
• Brand identity design and implementation across all mediums; included product specific application to leverage consistent brand image.
• Worked with product designers to understand product-manufacturing constraints to deliver best application of brand identity for each product/product line.
•Designed StoreBound trade show booths for industry showcase brand, launched new products, create business growth.
• Managed and developed small cross functionary creative team, recommended new hires.
• Identified opportunities for collaboration and project management tools to increase efficiency and on-time deliverables.
• Results: 200% employee growth. Contributed to new retail partnerships: Macy’s, Bed Bath & Beyond, Target, Bloomingdales.

Reprographics, Inc. was a sign printing company with over 18,000 real estate customers.

• Designed master template creative direction for realestatesigns.com, eCommerce 100+ real estate brands, 1,000+ products.
• Templates and customized signs aligned with real estate brands: Century 21, Coldwell Banker, Corcoran, ERA, Keller Williams, Prudential Real Estate.
• Developed/implemented social media engagement to consistently align brand engagement/existing and new clients.
• Managed a small website design team
• Identified/improved internal collaboration and website trends.
• Print production with Océ/Canon Arizona GT flatbed printer using Onyx Production House RIP.

• Designed packaging concepts for: Nestle’s, Hellmann’s.
• Web advertising for Sterling Brands on thedieline.com
• Brand audit for visual competitive space in a realistic in-store display tool to direct client to analysis for positioning: Bayer, Gillete, Tropicana, Wild Turkey, Zantac.

Curriculum for the Masters in Branding Program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and Master the intellectual link between leadership and creativity.