Todd Anderson
Branding and packaging design specialist
Cape Town, South Africa
+27 (0)83 457 2730
www.toddandersondesign.com
Specialist in designing thoughtful, innovative and sustainable branding and packaging solutions for multinational clients and their products.
Branding is the face and story of any business or product – it is often the first thing seen and remembered. For that reason, it has become Todd’s passion to create thoughtful, innovative and sustainable design solutions for local and international clients, large corporates through to emerging start-ups.
With extensive experience in the bath and beauty product, home fragrance, food packaging and the gifting industry, he is extremely capable at taking projects from concept brief through to final print and packaging. Todd has sound knowledge of global trends, brand strategy and customer behaviour, has good sourcing contacts and a solid proficiency of application of print and packaging technology. He thrives in a client facing role and his eye for detail, chromatic and typography skills are exceptional. A selection of Todd’s work can be seen in this portfolio.
More personally, Todd also harbours a love for teaching and mentoring. This is seen through his role as a mentor and pre-selection judge for the International Council of Design (ico-D) and Adobe Design Achievement Awards and in his relentless enthusiasm to motivate and up-skill junior designers just starting out in their careers.
Branding is the face and story of any business or product – it is often the first thing seen and remembered. For that reason, it has become Todd’s passion to create thoughtful, innovative and sustainable design solutions for local and international clients, large corporates through to emerging start-ups.
With extensive experience in the bath and beauty product, home fragrance, food packaging and the gifting industry, he is extremely capable at taking projects from concept brief through to final print and packaging. Todd has sound knowledge of global trends, brand strategy and customer behaviour, has good sourcing contacts and a solid proficiency of application of print and packaging technology. He thrives in a client facing role and his eye for detail, chromatic and typography skills are exceptional. A selection of Todd’s work can be seen in this portfolio.
More personally, Todd also harbours a love for teaching and mentoring. This is seen through his role as a mentor and pre-selection judge for the International Council of Design (ico-D) and Adobe Design Achievement Awards and in his relentless enthusiasm to motivate and up-skill junior designers just starting out in their careers.
Work Experience
Todd Anderson Design
Creative Director / Business Owner
Specialist in designing thoughtful, innovative and sustainable branding and packaging solutions for multinational clients and their products.
February 2019
-
South Africa
Adobe
ADAA - Pre-selection judge and Mentor
Pre-selection judge and Mentor - Adobe Design Achievement Awards and ico-D (International Council of Design).
Mentor 2013 – 2017; Pre-selection judge 2016 – 2018.
Mentor 2013 – 2017; Pre-selection judge 2016 – 2018.
2013
- 2021
South Africa
Fountainhead Design
Creative Director
Acting Creative Director, responding to design briefs through creation and presentation of in-depth design pitches for key national and international brands. Subsequent management and mentoring of the design team to ensure the highest level of design craftsmanship. Clients include: Lindt Chocolate (Lindor), Dulux, McCain: Harvestime, Purity, Oceana Group: Lucky Star, President Cheese, Ceres, Fruitree, Tiger Brands: Albany Bread, Jeyes Fluid, Today, LibStar: Denny Soups, Cartwrights Curry, Distell: Woodstock Gin.
January 2020
-
Cape Town, South Africa
Clicks
Creative Packaging Manager
Creative Packaging Manger role for South Africa’s largest retail pharmacy chain, with over 880 stores. Directing the in house design studio to ensure the highest standard of design, delivered on time, across all creative packaging (pharmaceutical, beauty, food, gifting, homeware and consumer electronics). Principally responsible for brand consistency, corporate identity and consumer appeal, through expert use of type and colour, careful consideration of print and packaging selection, detailed in store mock-ups, frequent liaison with company executives, and ultimately signing off on all concepts and final artwork. Complex management of team output and morale through frequent review presentations during the challenging times of lockdown.
July 2020
- December 2020
South Africa
The Graphic Ballroom
Brand and packaging design specialist
April 2019
- September 2019
Cape Town, South Africa
Union Swiss
Creative Director
Principle brands: Bio-Oil [The world’s leading scar and stretchmark product and the bestselling beauty product on Amazon Prime in the UK], Bio-Oil Dry Skin Gel and Lipidol.
Key responsibilities/achievements:
• Creative Director contribution into the final stage of the packaging rebrand and launch of the original, iconic, acclaimed product, Bio-Oil.
• Creative Director contribution into the design and launch of the innovative Bio-Oil Dry Skin Gel.
· Worked side-by-side with the CEO to conceptualise and design for the re-launch of Lipidol.
· Bio-Oil Dry Skin Gel - Awarded the Les Victoires De La Beaute 2018-2019 immediately following the launch.
Key responsibilities/achievements:
• Creative Director contribution into the final stage of the packaging rebrand and launch of the original, iconic, acclaimed product, Bio-Oil.
• Creative Director contribution into the design and launch of the innovative Bio-Oil Dry Skin Gel.
· Worked side-by-side with the CEO to conceptualise and design for the re-launch of Lipidol.
· Bio-Oil Dry Skin Gel - Awarded the Les Victoires De La Beaute 2018-2019 immediately following the launch.
January 2017
- February 2019
South Africa
CTTC Design
Creative Director
Principle clients: Woolworths, Clicks, @home, TJ Maxx, Ross, Poetry, Burlingtons, Fred Mayer
Key responsibilities/achievements:
• Founding member of the management team – played a key role in the growth of the design studio and the business as a whole.
• Prolific creative output, leading projects from concept brief through to production for multinational large retailers.
• Acted in both a client facing and active design role across five key areas; Design & Brand Communication, Product Sourcing & Development, Business to Business (B2B), Project Management and Print Production.
• Worked as part of a wider multi-discipline team to ensure packaging was exceptionally and innovatively filled, designed and created, within budget and to deadline.
Key responsibilities/achievements:
• Founding member of the management team – played a key role in the growth of the design studio and the business as a whole.
• Prolific creative output, leading projects from concept brief through to production for multinational large retailers.
• Acted in both a client facing and active design role across five key areas; Design & Brand Communication, Product Sourcing & Development, Business to Business (B2B), Project Management and Print Production.
• Worked as part of a wider multi-discipline team to ensure packaging was exceptionally and innovatively filled, designed and created, within budget and to deadline.
April 2009
- December 2016
South Africa
Somerset Creative
Art Director
Principle clients: TJ Maxx (USA), Walgreens (USA), WalMart (USA), Ross Stores (USA), CVS Pharmacy (USA), TK Maxx (UK), John Lewis (UK), Superdrug (UK), Kew Gardens (UK), David Jones (Aus).
Key responsibilities/achievements
• One of three art directors who rapidly established a design studio of art-workers, 3D artists, illustrators and design planners, achieving the Sunday Times Fast Track 100 ranking (2004).
• Initiated the use of 3D design systems, which led to the National Business Award for ‘The Best Use of Technology’ in 2004.
• Finalist for the Orange Award for ‘Bright Business’ in 2004.
• Creation of internationally recognisable identities and brands that became flagships for the company.
• Company awarded the prestigious Queens Award for enterprise in 2003.
Key responsibilities/achievements
• One of three art directors who rapidly established a design studio of art-workers, 3D artists, illustrators and design planners, achieving the Sunday Times Fast Track 100 ranking (2004).
• Initiated the use of 3D design systems, which led to the National Business Award for ‘The Best Use of Technology’ in 2004.
• Finalist for the Orange Award for ‘Bright Business’ in 2004.
• Creation of internationally recognisable identities and brands that became flagships for the company.
• Company awarded the prestigious Queens Award for enterprise in 2003.
September 2002
- March 2009
United Kingdom
Future Publishing
Art Editor
Key publications:
• Art Editor/Brand Manager on the re-launch of 'The Official Sony PlayStation Tips Magazine'.
• Deputy Art Editor on the launch of 'Frontiers', A science and technology magazine.
• Designer on the Launch of 'T3', a popular technology magazine.
• Art Editor/Brand Manager on the re-launch of 'The Official Sony PlayStation Tips Magazine'.
• Deputy Art Editor on the launch of 'Frontiers', A science and technology magazine.
• Designer on the Launch of 'T3', a popular technology magazine.
1999
- 2002
United Kingdom
Village Design
Designer
Clients: BBC Resources, BBC Live Music Mobiles, Imperial Tobacco, Beaufort Homes, Masterbrand UK (Pedigree & Whiskas), Somerfield / Kwik Save, Allied Domecq.
Key responsibilities: Overseeing design on a number of the companies largest accounts. Strong design input contributed to winning tenders and creating design solutions for a wide range of household name clients. Working with BBC brand guidelines to create the identity and innovative supportive packaging, literature and advertising for the ‘Whoever, Wherever, Whatever’ print campaign. Designed brand, and successive brochures, packaging, billboards, postcards and signage for the ‘The Point’, Beaufort homes’ multi-million pound modern housing complex investment on Bristol’s waterfront.
Key responsibilities: Overseeing design on a number of the companies largest accounts. Strong design input contributed to winning tenders and creating design solutions for a wide range of household name clients. Working with BBC brand guidelines to create the identity and innovative supportive packaging, literature and advertising for the ‘Whoever, Wherever, Whatever’ print campaign. Designed brand, and successive brochures, packaging, billboards, postcards and signage for the ‘The Point’, Beaufort homes’ multi-million pound modern housing complex investment on Bristol’s waterfront.
1999
- 1999
Bristol, United Kingdom
Future Events / Future Publishing
Designer - Art Editor
Key responsibilities: Future Publishing - Designer on the Launch of 'T3' - A popular technology magazine. Deputy Art Editor on the Launch of 'Frontiers' - Science and technology magazine. Art Editor/Brand Manager on re-launch of 'The Official Sony PlayStation Tips Magazine'.
Future Events - Design, brand and advertising for major shows hosted by Future group. This included brochure work, posters, billboards, Exhibition and signage design.
Future Events - Design, brand and advertising for major shows hosted by Future group. This included brochure work, posters, billboards, Exhibition and signage design.
1995
- 1999
Bath, United Kingdom
Habitat
Designer
Key responsibilities: Identity and brand, graphic design, packaging, posters, signage and in-store displays.
1994
- 1995
London, United Kingdom
Awards
New Designer Award
New Designer Award - Event sponsored by the Business Design Center, in association with the Chartered Society of Designers, London.
1994
National Business Award For The Best Use Of Technology
Awarded for the introduction and use of 3D design systems, giving clients access to a more realistic impression of proposed final products and improving communication with international manufacturers.
2004
Finalist In The Orange Award For Bright Business
Nominated for the innovative thought and determination to introduce creative design systems which resulted in a substantial financial gain for the company.
2004
The Queens Award
This prestigious accolade was awarded to the Somerset Toiletry Company Group (Somerset Creative) for exellence in enterprise.
2003
The Sunday Times Fast Track 100 Award
Employment as an art director with The Somerset Toiletry Company Group (Somerset Creative) commenced in 2002. There, alongside two other colleagues, Todd grew the design studio of the company that subsequently ranked 12th fastest growing UK company 2004.
2004
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Brand And Packaging Design,
Branding And Identity,
Creative Direction,
Exhibition Design,
Graphic Design,
New Business Development,
Point Of Purchase,
Publication Design,
Team Leadership,