Toby Roan

Copywriter, Lumen


Work Experience


Copywriter, Creative Director

Freelance copywriting and creative direction for people I like to work with. Like you, maybe.

Over the years, this arrangement has resulted in all kinds of stuff—print, radio, collateral, web and TV—for folks such as SAS, John Deere, IBM Global Services, GlaxoSmithKline, The Discover Card, AAA Of The Carolinas, CARQUEST Auto Parts, The Carolina Hurricanes, Divi Resorts, Reichhold Chemical and some mall in Tampa whose name I've forgotten.
Present Raleigh, North Carolina, United States

Wake Tech

Senior Director Of Marketing

Marketing direction — strategy, brand, messaging, budgets, media, team — for North Carolina’s largest community college. I solidified the college’s brand consistency and voice, and expanded its digital marketing. My position was eliminated due to the pandemic.
July 2018 - January 2021 North Carolina, United States

Lewis Advertising

Sr. VP, Creative Director

March 2016 - Present North Carolina, United States


Copywriter, Online Advertising (contract)

March 2014 - March 2015 Raleigh, North Carolina, United States

Ninth Floor LLC

Copywriter, Associate Creative Director

Strategy and creative development for clients such as John Deere, BlueCross and BlueShield of North Carolina, Global Knowledge, The University of California, Genworth Mortgage Insurance and NC State University.
November 2008 - August 2013 Raleigh, North Carolina, United States

The Catevo Group

Copywriter, Associate Creative Director

Managed projects, managed people, and somehow managed to do good work. Clients included Lawn Doctor, Blue Cross and Blue Shield of North Carolina, ANCO windshield wipers, Genworth Financial Mortgage Insurance and Chiropractic Partners; side projects for The Carolina Rollergirls, Rockingham Speedway and Regional Transportation Alliance.
January 2007 - November 2008 Raleigh, North Carolina, United States

Craig Jackson & Partners


Print, radio, collateral, web sites and TV for folks like WakeMed, Generations Family Health Plan, Greater Raleigh Convention & Visitors Bureau, Beers Construction and The Triangle United Way.
June 1998 - September 2000 Chapel Hill, North Carolina, United States



Clients included Sprint, CP&L, Planet Music, American Mobile Satellite Corporation and The Pantry convenience stores. More print, a pile of collateral, boatloads of direct mail, the agency web site, some boss radio campaigns, even a little TV.
June 1995 - April 1997 Chapel Hill, North Carolina, United States

West & Vaughan


Concepted and wrote print, radio and lotsa (spec) TV. Clients were Caterpillar, Union Camp Paper, Central Carolina Bank (CCB), Andes Candies, Centura Bank and others. (Started in Traffic, the best possible way to learn how an ad agency works.)
March 1989 - June 1995 Durham, North Carolina, United States


Colorado State University

BS - Marketing

June 1987 Fort Collins, Colorado, United States

North Carolina State University

August 1982 - December 1983 Raleigh, North Carolina, United States


American Advertising Federation (AAF) - ADDY Awards

Lots and lots of them, local and regional, a couple Best Of Shows even

Print Design Magazine

In the Regional Design Annual several times