TJ Docena

Senior Producer

New York, NY, USA
A social-media savvy producer that gets shit done, no matter the timeline or budget. Award winning productions including Webbys, Clios, Effies, etc. Going for Cannes in 2018!

Specialties: Advertising, Production, Post-Production.

Work Experience

Annex 88

Senior Producer

- producer of numerous adidasOriginals social media campaigns
- produced the first-ever Augmented Reality, platform agnostic, sneaker unboxing for the new adidas silhouette: Deerupt. (As seen on Wired, ARNews, etc)
- worked with numerous celebrity talent such as Kendall Jenner, Kylie Jenner, Dua Lipa, Young Thug, 21 Savage, Playboi Carti, A$AP Ferg, Dua Lipa, Kaytranada, Marcelo, Nick Young, Damian Lillard, SOB x RBE, Miles Silvas, Alexander Wang, and many more.
- produced social content for global campaigns in London, Paris, Shanghai, Madrid, NYC, LA, PDX, & SF.
- worked across the agency clients including Kiehl’s, St. Germain, Louis Vuitton, Lincoln Center, Tailored Brands, etc.
- manage a team of creatives and a junior producer
- collaborated with E.P.s & Senior Producers from partner agencies for the adidas originals brand (Johannes Leonardo, uDox, Code & Theory, Media Monks, PRC)
May 2017 - Present New York, New York, United States

The Brooklyn Brothers

Integrated Producer

-Produced various project types from Print, TV, Web, to social-first content and campaign production within all aspects of media from video, photography, motion graphics, animation and sound.
-Built a strong understanding of web, social, mobile and emerging technologies, as well as the ability to develop and implement schedules and budgets of various scopes and sizes.
-Worked with multiple large-scale clients and worked with them to develop realistic scopes and budgets. (Major League Soccer, NY Rangers, Optimum, Rémy Martin, Sam Adams, Icelandic Provisions, Patrón)
-Built a depth of industry relationships with many different vendors for all aspects of production.
-Developed good negotiation skills (especially contract negotiations) with both clients and partners
-Always willing to roll up my sleeves and get the job done myself if necessary. Spent time shooting & editing photos/videos myself for various campaigns as well.
-I have a passion for delivering the best creative within a set budget!
October 2015 - May 2017 New York, New York, United States



- Key stakeholder for video content strategy, production, and distribution.
- Managed multiple video projects for cross-functional efforts including social, product, editorial, public relations, and marketing team.
- Lead all creative development and distribution strategy, from conception through execution, including, topic ideation, shooting, editing, adding Motion Graphics, and publishing videos for Plated's social channels.
- Daily consumer of YouTube content while exploring different ways to increase engagement for our own videos - based on data gathered from successful campaigns and top influencers.
- Work directly with SVP of Marketing, VP of Retention, Social Media Manager & the Plated design team to produce and deliver videos for various channels.
- Working closely with consultants from Brickwall Media to deliver assets relevant to content marketing efforts.
- Lead budgeting and inventory management for all in-house video equipment.
- Well experienced in Canon DSLR video production, Adobe Premiere editing, and After Effects for motion graphics.
- Successfully lead a team of freelancers, in collaboration with Plated, to create Plated's first 'Explainer Video'.
May 2013 - Present New York, United States

Little Airplane Studios

Freelance Graphic Designer/ Design Intern

September 2011 - May 2012 New York, New York, United States


Animation Mentor

Character Animation Diploma

September 2009 - February 2012 Emeryville, California, United States

Academy Of Art University (AAU)

Graphic Design Workshops

June 2004 - August 2005 San Francisco, California, United States

Ex'pression College For Digital Arts

B.A. Animation & Visual Effects

May 2007 - February 2009 Emeryville, California, United States

San Francisco State University

Art Major

August 2005 - May 2007 San Francisco, California, United States


English (Fluent),
Filipino (Fluent),


Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Advertising, Agency Producer, Basic Web Design, Cinematography, Color Correction, Commercials, Editorial, Image Editing, Photo Manipulation, Photography, Producer, Production, Social Media, Typography With Photography,


When I'm not in front of my computer:

Running, Training for Half Marathon & ING NYC Marathon, Cooking Healthy Fuel Foods, Exercise, Volleyball, Basketball.