• Manages senior creative design strategist, graphic design specialist and marketing automation specialist with executing design and digital projects for Farm Bureau Insurance, Agents and Staff, Michigan Farm Bureau Family of Companies and Corporate Staff
• Leads creative strategy for projects from the research, analysis, and creative process to build new campaigns (advertising or marketing) that strengthen the company’s brand strategy. Develop, implement and manage print/digital marketing campaigns that promote the brand(s) and its products and/or services
• Leads design research and project management of digital projects. Uses research to prototype designs for websites, apps, email, and other digital platforms both internally and externally. Visualizes the big picture and effectively identifies key issues; designs efficient and effective solutions using existing and new technology
• Serves as the creative director for graphic design projects. Leads and serves as a consultant for agent promotional materials including marketing materials, postcards, banners, print advertisements, electronic presentations, email marketing, social media campaigns, etc.
• Performs management functions for department employees; interviews candidates for openings and recommends hires to Director of Brand & Digital Marketing; plans, assigns, and directs work; reviews performance and rewards and disciplines employees; provides direction and mentors graphic design specialists in prioritizing jobs, brand consistency, and design courses; addresses complaints, resolves problems, and reviews leave time requests. Cultivates a healthy design culture so designers grow and reach their highest potential with Farm Bureau Insurance
• Strategizes with the Director of Brand & Digital Marketing and representing media firm to develop and recommend corporate advertising (creative) strategy and integrated marketing tactics to meet corporate goals and objectives

• Serve as lead creative strategist for all graphic design projects both corporately and for the field force. Lead and serve as the consultant for agent promotional materials including all marketing pieces for postcards, banners, print advertisements, electronic presentations, etc.
•Manage all creative requests that come into the Marketing creative queue, ensuring all projects meet posted deadlines
•Provide direction and coach graphic designers in prioritizing jobs, brand consistency and design course
•Research, design and serve as the lead creative strategist on projects within Farm Bureau Insurance requiring design and graphics expertise
•Work with representing media firm and Communications, Public Relations and Advertising Manager to develop and recommend corporate advertising (creative) strategy and integrated marketing tactics
•Prepare artwork for print, web and video (electronic) presentation as needed using Apple-based computer and design programs within the Adobe Creative Cloud
•Manage the corporate brand to ensure all materials with the Farm Bureau (FB, Insurance, and Family of Companies) logo meet the branding standards of the American Farm Bureau Federation (AFBF)
•Share knowledge and research regarding creative strategies and technical design elements that are effective for maximum benefit with Marketing management, the Vice President of Marketing, and the company’s Chief Executive Officer
•Provide support to all areas of the Client Services & Product Development Department
•Develop and maintain close working relationships with printers, vendors and Michigan Farm Bureau Printing Services

• Manage creative requests, design and serve as graphic consultant for agent promotional materials including postcards, banners, print advertisements, billboard, and logos
• Research, design and serve as creative consultant on projects within Farm Bureau Insurance requiring design and graphics expertise
• Maintain graphics for use on the corporate website
• Serve as brand champion to ensure all materials with the Farm Bureau Insurance logo meet corporate branding standards

• Discuss/plan upcoming advertising, trade shows and events
• Brainstorm marketing messages/ideas
• Design marketing materials across all Spartan Motors subsidiaries which include Spartan Chassis, Spartan ERV and Utilimaster
• Marketing materials include: magazine ads, posters, logos, brochures, flyers, banners, truck graphics, stair and walkway graphics, billboards, web ads, web design, email templates, digital presentations, tablet user interface, motion graphics, CAD animations and videos
• Maintain brand identity throughout all market teams
• Review orders company wide to maintain brand identity
• Review designs and prepare files to be sent off to printer
• Set up trade shows which includes managing electric and carpet layouts, graphics hardware, brochure hardware, and TV's with digital presentations

• Meet with production specialists and clients (The Dow Chemical Company to collect information
• Gather photos, music, videos needed for the job
• Projects range from designing print graphics such as logos, PowerPoint presentations, posters, newsletters, email headers, ads, dvd covers/cases, backgrounds for videos and virtual sets, webcast/video titles, lower thirds and graphic heavy videos also known as kinetic typography
• Edit motion graphics and videos

• Type setting, cutting vinyl and applying it to pole signs, banners, etc.
• Designing case cards, cooler stickers, table tents, acrylic inserts, cooler wraps, various size signs
• Printing graphics and applying to boards or laminating as needed

Minor: Marketing