Print Resume

Michael Shiferaw

Storyteller

Sydney, Australia
+61410673742 www.mshiferaw.com
I possess extensive experience in various roles in the Communication and Media industry working in graphic design, web design, content production, copywriting, reporting and handling media inquiries to name a few. I have worked across different industries dealing with a varied client list and this has equipped me with a greater understanding of effectively presenting information through various channels.

Specialties: Creative Direction, Branding, Writing, Photography

Work Experience

EDIT PLC

Junior Draftsman, Junior Designer

In this position I was responsible with assisting in all the necessary places that where related with the design for numerous paper based ADS the company made in addition, I helped in drafting preliminary versions of various types of technical drawings with Auto CAD software. In my stay I learned to use various types of design software from ADOBE Photoshop and Macromedia Freehand to various versions of AutoCAD.
October 2001 - October 2002 Addis Abeba, Ethiopia

Timeout Publishing PLC

Reporter, Production Assistant

In this position I was responsible in providing articles that where entertainment as well as culturally oriented, and with my position as Production Assistant I was responsible with helping the Editors in the various aspects that are concerned with putting out the weekly entertainment related newspaper TIMEOUT Addis Ababa.
October 2002 - February 2003 Addis Abeba, Ethiopia

Freelance

Freelance Graphic Designer, Writer

At this particular time I designed various paper based designs from business cards to posters. This also led to the submission of various articles for publication in local newspapers and magazines.Through this experience I had improved my knowledge in design software especially ADOBE Photoshop, whilst also having the opportunity to design web templates thus having working knowledge of web authoring and web design software.
February 2003 - April 2006 Addis Abeba, Ethiopia

Mekdim Technologies PLC

Senior Graphic Designer, User Interface Designer

In this position I was responsible in managing the overall designs created by Mekdim Technologies, from Posters to software interfaces, I also participated in big software projects namely CDC-E Intranet Project as well as the dynamic website design for Ministry Of Defense's Health Department. I also co-supervised the working process of the information portal www.mekdim.net.

In addition I was also the main editor of all interoffice as well as other relevant documents pertaining to the company's interest.
October 2006 - August 2007 Addis Abeba, Ethiopia

Smooth Stones Advertising PLC

Senior Graphic Designer, User Interface Designer, Editor

Smooth Stone Advertising was a company that specialised in promotion and advertising work, and in it I was responsible for creating the various designs that the company made for its clients, from Business Cards to Covers and various other types publications. I was also part of the creative team which was responsible for the design and upload of the company's website.
January 2008 - May 2009 Addis Abeba, Ethiopia

Emergent Global

Graphic Designer, Website Designer

I worked as a graphics designer and web designer, for Emergent Global, a company that is involved in a variety of activities from trade facilitation to promotion and web design. I was part of the team that worked in a variety of projects that involved the design and implementation of paper based graphic design as well as web design projects. Apart from that I also wrote articles for the addis connexion magazine and its web counterpart.
May 2009 - Addis Abeba, Ethiopia

Zeleman Production

Creative Director

I worked as a Creative Director, for Zeleman Production which is a media company that is involved in a variety of activities from production of various Documentaries to production of various types of advertising and media products. I worked as a Creative Director on a variety of projects ranging from Print Design Packages, to Fully Fledged Documentaries and Commercial Productions.
February 2010 - January 2012 Addis Abeba, Ethiopia

Agricultural Transformation Agency

Communication Specialist

As a Communication Specialist I was responsible in performing all preproduction tasks to assist production companies working with ATA. I did this by coordinating video productions on behalf of the ATA in conjunction with third party producers. Moreover, I also assisted in communicating with a wide range of stakeholders, including government officials in woredas, international consultants, subject matter experts, etc.to bring about a more cohesive communication package for the activities of the organisation. I also had a significant role in producing different IEC materials, assisting programs in organising different events/campaigns etc.
April 2012 - June 2013 Addis Abeba, Ethiopia

Freelance

Freelance Creative Director

I am currently working freelance as a blogger, graphics designer, web designer and social media marketer, and creative director on various jobs.
January 2012 - Addis Abeba, Ethiopia

CSSP - British Council

Communication Officer

As a Communication Officer my primary role is to support the Communications Manager in delivering effective communications for the Civil Society Support Programme (CSSP). I also support internal and external communications and work closely with the Communications Manager to support press and media enquiries. Apart from that I am also responsible for the day-to-day management of the programme’s website.
June 2013 - May 2015 Ethiopia

Creative Director

Worked as a creative director in Tirita Designs, a communication and media company that is involved in the creation of high-quality digital media products across the board. We are a small firm that specializes in Graphic Design, Branding, Website Design, Photography and Digital Video and Audio Production.
January 2012 - January 2016 Addis Abeba, Ethiopia

Communication Consultant

As a communication consultant, I was responsible for creating social media platforms, creating digital design products and various videos that represent the activities the organization conducted within Ethiopia. Thus I designed newsletters (print & digital), annual report, short videos, company profiles and also partially created the social media platforms for the organization.
July 2017 - February 2018 Addis Abeba, Ethiopia

Digital Designer

I worked as a digital designer for OxygenAds carrying out tasks such as graphic design, web design, copywriting for a different set of clientele. I used Adobe CS for graphic design and digital work, Final Cut for video editing, Wordpress for CMS design and various SEO tools for SEO integration for clients’ websites.
July 2018 - September 2018 Sydney, Australia

Amway Australia And New Zealand

Communication Specialist

In this role I planned and executed print and video communications campaigns, managed print campaigns including Achieve magazine, managed and oversaw video campaigns including Pulse videos and ad hoc video campaigns. In addition to that, I developed basic communications plans and liaised and managed deliverables with suppliers such as freelance writers, agencies and media providers, software and system providers and various other communication and branding related partners.
November 2018 - July 2019 Australia

Communication Officer

In this role I am involved in writing and producing online content through a range of channels (including web, email, social media) for a range of audiences. This includes writing articles, producing videos for multi-platform dissemination, photograph and cover events that happen across the country.
September 2019 - Present Sydney, Australia

Education

Italian School

Diploma for Geometra

September 1995 - June 2000 Addis Abeba, Ethiopia

Languages

English (Fluent),
Italian (Conversational),
Amharic (Native),

Skills

Adobe Audition, Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop, Branding, CSS, Final Cut, Graphic Design, HTML, Photography, Webdesign, WordPress, Writing,