While studying my second masters at IED Milano, I worked with a group to develop European brands for real clients. The projects ranged from design strategy to product implementation and creating advertisement campaigns. Much time and attention went into competitive analysis of competitors, market trends, and customer needs. Furthermore, we presented our research and design in formal presentations. During this 9-month duration I worked with the following companies : Pigr (Product design), Hotpoint (Product Design), Imetec - Bellissima (Furniture), Poliform (Strategy Design), Aqua Panna (Point of Purchase), S.Pellegrino (Point of Purchase).

As a member of a design team, I conducted all required tasks related to researching, designing, modeling and rendering of concepts for presentations, rapid prototyping, and production.