Tim Heyer
Senior Creative Manager
PROFESSIONAL CAPABILITIES:
• Management of internal teams and external vendors
• Art direction and graphic design
• Copy writing and editing
• Studio and lifestyle photography
• Adobe Creative Cloud: Photoshop, InDesign, Lightroom, Illustrator
• Video production and editing
• Production art and pre-press skills
• Color Management: end-to-end, from capture to retouching to print
• Problem Solving Process certification
• Advanced Public Speaking and Communication certification
• Management of internal teams and external vendors
• Art direction and graphic design
• Copy writing and editing
• Studio and lifestyle photography
• Adobe Creative Cloud: Photoshop, InDesign, Lightroom, Illustrator
• Video production and editing
• Production art and pre-press skills
• Color Management: end-to-end, from capture to retouching to print
• Problem Solving Process certification
• Advanced Public Speaking and Communication certification
Work Experience
Pantone
Senior Creative Manager
• Head of Creative and Pantone “Brand Steward”
• Established and managed Pantone’s brand personality, voice, and
guidelines, overseeing all creative execution
• Managed Pantone’s creative team, responsible for concepting,
designing, editing, preflighting, proofing, and approval of all inward-
and outward-facing materials
• In-house photography: styling, lighting, capture, profiling, color
correction, and retouching
• Copywriting and copy editing
• Supervised Social Media direction, planning, voice, and aesthetic
• Established and managed Pantone’s brand personality, voice, and
guidelines, overseeing all creative execution
• Managed Pantone’s creative team, responsible for concepting,
designing, editing, preflighting, proofing, and approval of all inward-
and outward-facing materials
• In-house photography: styling, lighting, capture, profiling, color
correction, and retouching
• Copywriting and copy editing
• Supervised Social Media direction, planning, voice, and aesthetic
April 2007
- January 2022
Education
Pennsylvania State University
Bachelor of Arts
ACCOMPLISHMENTS & AWARDS
• Pantone Color of the Year Marketing Team member, transforming it from a small PR push to a full campaign with billions of impressions per year
• Nurtured the Pantone Brand into a presence well-known even outside the design community
• Led the Pantone Social Media team to build a widely recognized Instagram channel with over three million followers
• Photography featured in New York Times, Vogue, design industry publications, national news outlets, TV morning shows, and international media
• Led product design and campaign efforts for successful yearly product launches across multiple design industries and audiences
• Established Pantone’s in-house photography studio to ensure a consistent visual representation while also realizing significant cost savings
• Nurtured the Pantone Brand into a presence well-known even outside the design community
• Led the Pantone Social Media team to build a widely recognized Instagram channel with over three million followers
• Photography featured in New York Times, Vogue, design industry publications, national news outlets, TV morning shows, and international media
• Led product design and campaign efforts for successful yearly product launches across multiple design industries and audiences
• Established Pantone’s in-house photography studio to ensure a consistent visual representation while also realizing significant cost savings