"Make the user 'see', and they will neglect the need for instructions..."

Over the last 15 years I have worked with digital touchpoints in brand engagement.
Everything from apps and game design to loyalty programs and rich web experiences.

Client experience:
Coca-Cola (4 years)
LEGO (4 years)
Microsoft (3 years)
Bang-Olufsen (2 years)
DR (Ramasjang) (3 years)
Ford (3 years)
3 Mobil (3 years)
TV2, IKEA, Grundfos, Telenor, SAS, DFDS, DSB, Arla, BoConcept, Føtex, Coop, Toms, ATEA, AlmBrand, Kims, Cembrit, Hyundai and many more.

ISO 9241-210 Human-centered design is common practice in my work. In fact, designing for kids is an significantly different approach in contrast to the adapted mobile consumer. Keeping in mind that the younger users do not necessarily recognize many of the classic interaction patterns, that is used on mobile platforms or desktop. My work on retention based applications has given me an edge in motivational design for games, apps and loyalty programs.

I possess business acumen, thriving in a busy agency setup, on a tight schedule. I prefer working towards a fully agile process on projects that are measured by user retention.

My Fields:
User Experience Design / Concept Development / Wireframes / Prototypes (7 years)
Digital Design (15 years)
Animation (14 years)
Programming (11 years)
Motion Graphics (7 years)
3D (5 years)
eLearning (3 years)
Game Mechanics / Gamification (11 years)

I own and have experience with following technologies: Arduino,
RaspberryPI, OculusRift DK2 and MakeyMakey

Bio
Since 1981, my life long determination in design, started at moms ad agency (Thonbo Reklame 1978-1994) articulated by my internship at an Ad Agency in 8'th grade.
I am married and have two boys at the age of 6 and 9. I live just outside of Aarhus.

In my spare time I play alot of games with friends or Minecraft with the kids.
I believe every UX Designer should play alot of games.

"You never get too old to play,
but you get old if you stop playing" Read Less

I have grown some animation skills during the years in the business of "user experiences" - everything from static animation with bezier controlled motion acceleration to coding animations and pixel filters that responds to user control - i use my learnings from 15 years with flash development, in building fast clickable hi fidelity prototypes with animation for alle platforms. Read Less

After trying to squeeze out every drop of performance from flash, I became aware that my hunger for better animations kept growing beyond what i felt i could get from flash - this led my way into after effects to get the use of static video effect that i could use in flash to keep cpu work load at a minimum. with todays heavy internet bandwidth - my consent to the balance between heavier loadtimes vs bad framerates and poor effects - brought me to the conclusion that i would always prefer a nice rendered particle effect than having flash render lots of particles, slowing down performance and user experience. except when the user needs to be in control of the effect or a data limit is present
- expanding my skillset in aftereffects moved me into larger compositions, creating complete videos with Animation and effects - such as Showreels and other video presentations.
so far with the limited sources I have had, my work have been kept from using real video footage - hoping this will change in time.
My near future goal is to get some videos done showing complete compositions with mixed footage and special effects with 3D and aftereffects. Read Less