Kate Addicott

Copywriter & Content Strategist

New York, NY, USA
It's my job to create deeper connections between customers, users, and audiences and the brands they love. This starts with a general understanding the overall vision and intent of a brand paired with a deep understanding of who it's for and what they want from its offerings. Getting to the what, why, and who is the only way to the how. Let's work it out together.

Work Experience

Drow Inc.

Copywriting and Content Strategy Consultant

Currently building out a new content strategy consultancy with a fresh perspective.

Want to know more? Please visit drowinc.com and let's talk.
January 2017 - New York, New York, United States


ACD Copywriting

Focused on developing and streamlining brand strategy. Worked across a wide range of projects and experiments to balance acquisition and retention marketing efforts. Wrote and directed copy and short-form content for online, print, audio, video, and social advertising assets, as well as longer form brand communications and guidelines. Teamed up with UX and product on desktop experience and iOS app. Collaborated with customer support and operations teams to address specific messaging needs for customers.
August 2015 - November 2016 New York, New York, United States


Lead Copywriter, User Experience

Worked closely with developers and designers on desktop web, mobile web, iOS and Android app experiences. Created messaging for broad-scale communications to millions of members. Collaborated with localization experts, member support teams, trust and safety representatives and strategy to ensure cultural relevancy, fairness, transparency and compliance. Learned from members and organizers in the in-house usability lab.
June 2014 - August 2015 New York, New York, United States

VSA Partners

Associate Editorial Director

Worked with a fantastic team of designers, strategists, fellow writers, project managers, client engagement specialists, UX architects, content strategists and more to build beautiful websites, physical displays, branding materials, internal guidelines, custom content and customer-facing communications for our clients. Collaborated openly with clients to develop brand experiences and discuss what content, copy, strategy, storytelling and design could do to help their brands shine.

Wrote copy and provided content strategy for the social business scrum team at what is now IBM Studios, a multi-agency agile development environment, during its first six months.

Brands include IBM, ALDO, Dove, USAA, Google
May 2012 - June 2014 New York, New York, United States


Lead Copywriter

Crafted and planned content for marketing and product experiences for TheLadders, the leading job-matching service for career-driven professionals. Managed and maintained social media channels, increasing social reach by 550% in one year. Contributed to the collective increase in awesomeness of copy, content, UX, brand voice and marketing deliverables daily.
February 2011 - May 2012 New York, New York, United States


Senior Writer

imc2, later renamed MPY Agency, was acquired by Moroch in 2015.

Created content and concepts for interactive brand communications, with some integrated print and broadcast. Worked with designers, art directors, and editors to ensure deliverables are impeccable. Presented work to clients and potential clients.

Brands included PLAYSKOOL, MY M&M'S, Campbell's, Samsung, Save the Children, Dannon, Secret, Wasa and Barilla.

Awards included:
IAC Award for Outstanding Website, playskool.com
IAC Award for Outstanding Website, Save the Children / Momsrule.org
MIXX Silver Award for Direct Response, MY M&M'S Valentine's Day Campaign
PR News' Digital PR Award for BarillaUS.com 2010 Relaunch MarCom Gold Award for Website Redesign, BarillaUS.com
April 2009 - February 2011 New York, New York, United States

RDA International


Created concepts and copy for print ads and interactive media. Targeted high-involvement, emotionally-driven consumers. Collaborated with a talented team of art directors, designers, and account managers. Served the role of editor/proofreader as needed.

Brands included Sony, iHome, W Hotels, NIVEA, Eucerin, Aquaphor, Ouidad, and Tishman Speyer.
September 2007 - February 2008 New York, New York, United States


University Of Florida

Bachelor of Science, Advertising

Gainesville, Florida, United States


Advertising, Brand Strategy, Branding, Content Marketing, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Editing, Integrated Marketing, User Experience, User Research ,