James Armstrong

For a long time, I have been fascinated by super heroes, the Persona video game franchise, and working with my hands creating things. I realized one day that all three of those things all have something in common: masks. Even though I had more than enough inspiration to get me started, I didn't real…

Some say that the world is a stage, others a party. I say its both, but with much, much more depth. In Latin, "persona" translates to "mask". Our personalities shift and change depending on what we are doing and who we are with: co-workers, family, friends. We employ different personas that, for t…

I design and craft leather masks that are custom formed to your face. More uniquely, is that none of my masks have straps. They stay on your face using a special tape, a powerful, adhesive that's gentle on your skin, and doesn't leave any residue. You can wear you mask 2-3 times before the adhesive…