Sr. creative professional in charge of creative department, reporting to company co-founder.
Provide results driven creative solutions for all marketing projects with a focus on ideation, strategy and brand development.
Ideate and pitch 360 multi media concepts to leadership; own all creative resource planning and manage all vendor relations.
Collaborate with Product Managers and UI/UX team in support of improved brand experiences across customer touch points.
Work with department heads and ownership to develop improved creative processes in support of overall company goals.
Lead, mentor and inspire in-house creatives to push limits, think outside the box and raise expectations.

Manage a team of studio photographers, stylists and both in-house and freelance editors. Provide photo direction and art direction and establish brand lighting schemes across all productions. Collaborate with VPM and all channel leaders to help establish content strategies and marketing initiatives. Work with developers and designers to help create a consistent brand architecture in support of all content. Ideate, implement and oversee studio operating procedures and production workflows. Set up DAM system and developed taxonomies, naming conventions and organizational methodologies.

Built e-commerce photography style guides for apparel and hardgoods.
Established digital capture and post-production workflows for all e-commerce imagery. Helped communicate and elevate brand visual identity through creation of branded content, lifestyle photography and digital collateral. Sourced and managed teams of creative and tech professionals in execution of all photo shoots. Implemented DAM strategies, workflows, automations, SaaS solutions, API integrations and organizational methodologies in support of cross-collaborative work environment.
Ensured integrity of metadata inputs, tags, file naming conventions and taxonomies of all creative assets. Managed photo studio and yearly photography budget.

Clients: HUM Nutrition, Otterbox, Nautica, Vente Prive, Dish Network, Bluefly.com, Amazon, Guilt, Diesel, Ralph Lauren, NYC Pretty, Aloha, NREI Magazine, Registered Rep Magazine, Direct Magazine, MRM Worldwide, Mearsk.

Oversaw best-in-class DAM services for top retail clients Ann Taylor, Bloomingdales, Macys and Nordstrom. Helped establish and enforce studio SOP’s; managed 20 + digital capture technicians.

Collaborator in providing creative vision for new product concepts and strategic and creative direction across both print and web verticals.
Ground up development of companies first photo and video studio.
Principle photographer on several award winning magazine covers heralded by the Magazine Association of the Southwest and the Society of Business Publications Editors.