I am worked on 3 or 4 clients, simultaneously.

My responsibilities include:
- Content Strategy
- Campaign conceptualisation and implementation
- Influencer campaigns
- Competition creation
- Microsite campaigns
- Blogger drops
- Content creation
- Video storyboarding and direction
- Storytelling (writing)
- Community Management
- Creation and presentation of campaigns to client
- Online Reputation Management
- Detailed reporting
- Hootsuite, Sprout and other analytics and social management software
- Facebook business management
- Analytics reporting to client

I was the Content Strategist and Community Manager for Grootbos and Grootbos Foundation.

My work with Grootbos over this time included:

- Content Strategy
- Campaign conceptualisation and implementation
- PR
- On-going influencer strategies, working with influencers from around the world
- Influencer campaigns
- Competition creation
- Microsite campaigns
- Blogger drops
- Content creation
- Video storyboarding and direction
- Storytelling (writing)
- Community Management
- Creation and presentation of campaigns to client
- ORM

My work with Grootbos resulted in an invitation to present at the INDABA #ITBC15.
My content creation experience includes digital and print campaigns such as the #GrootbosMagic campaign in March 2015 which I conceptualised and implemented.

DDB - Project

Copywriter and Content Strategist position for DDB, as part of a creative content duo, working on the launch of the biggest online fashion portal in SA, www.style36.com.

Copywriting
Digital campaign
Blogging
Photography
Social Media manager
Journalism

Copywriter
Village & Life
Privately Held; 201-500 employees; Hospitality industry
February 2008 – February 2009 (1 year 1 month)

Senior Copywriter at the in-house agency based for Village & Life hospitality group. I conceptualised most of Village & Life's advertising campaigns and wrote all their online copy for approximately 30 websites after researching and staying at the properties. I wrote and edited all their copy, online copy and conceptualised their print campaigns. I worked closely with the design team and have an overall knowledge of taking briefs from concept to print and web.
When: 2009 – 2010
Duties:
Senior Copywriter
Print campaigns
Digital campaigns
Writing all the copy for over 30 websites
Editing all copy, print and digital

SA-Venues

Freelance Copywriter and travel writer for www.sa-venues.com, Africa’s biggest travel portal.

Duties:
Photojournalism
HTML editing
Copywriting
Travel writing
Photography

Content Strategy
Digital Strategy
Campaign conceptualisation and implementation
Influencer campaign specialist with proven campaign success
Competition creation and management
Shoot conceptualisation. Working with a team of content creators.
PR / Press article writing
Art and Creative Direction / story-boarding shoots.
Styling
Influencer marketing
Microsite campaigns
Blogger drops
Content creation
Storytelling (writing)
Community Management
Creation and presentation of campaigns to client
Online Reputation Management