Designed creative campaigns that often included simultaneous integration for both print and web. Print experience included designing catalogs, ads, direct mail, brochures, packaging, training materials posters and logos. Internet experience included design, development and management of websites, eblasts, and integration into existing websites. Managed all outsourced talent including photographers, copywriters, models, prop stylists. Extensive knowledge of printing enabled me to oversee pre-press services where I sourced, specified, and placed print orders and attended press checks. Directed studio and location photoshoots with multiples of photographers, models and prop stylists. Oversaw all production in studio. Managed client communication, both written and verbal.

Clients (partial) - Discovery Channel, History Channel, UFC, Windsor Vineyards, The American Wine Exchange, Agilent, Optionetics, Hewlett-Packard, Addison-Wesley Longman Publishing, Diamond Systems Corporation, Centellax, Full Circle Bakery, Palo Alto Medical Foundation, Law Offices of Bridget MacKay, COTS, Petaluma Peoples Services Center (PPSC).

Design and produce Global Rebranded Product packaging for all product lines. Develop specifications and design standards for English, French and Japanese packages. (400+ labels and cartons)

This position has been ongoing with several call backs. For two holiday seasons I have been called upon to design their premium brands and products.

Designed branded and co-branded direct-to-consumer packaging for retail stores in the U.S., Canada, and France. DynaCraft also has it’s own house brand of products that needed to be designed for new 2015-17 product. Designed the Disney Frozen, Princess Carriage, BMW and Mini Cooper, for the holiday season and “Black Friday”.

Brands (partial) - Disney, Minions, Despicable Me, Minion, Batman V Superman, Trolls, Secret Life of Pets movie brands. BMW, Mini Cooper, Hello Kitty, Thomas the Tank Engine, My Little Pony, Monster High, Tonka, G.I. Joe. Retailers (partial) – Walmart, Toys R Us, Costco, Big 5 Sporting Goods, Fred Meyer. Several retailers had proprietary branded products designed specifically for their use.


Collaborated with the scientific staff of The OceanSpaces.org to present findings of the State of California, North Central Coast, State of the Region Report in time for a formal state-wide launch in Sacramento. The report focused on Marine Protected Areas along the California Coastline. The project included developing a brand for OceanSpaces.org to project their findings to California State politicians, citizen scientists, local organizations, business interests and groups, several California water resources and wildlife departments, NGOs' and residents and users of California’s ocean spaces in a single identifiable voice.


Tasks included: Design, production and print coordination of a comprehensive book format report. Design web pages and work with web developers to finalize code. Design visual assets to be used in OceanSpaces.org website. Coordinate with PR firms to implement findings outreach, community, and education events. Provide templates for media announcements in print, radio, television and internet. Setting the branding foundation for future reports by OceanSpaces.org. Strategies to grow so website traffic to OceanSpaces.org. Design a fully interactive downloadable NCC report. To achieve these goals I was the creative engine that worked with the scientific staff, set goals, schedule and expectations, and drove projects to successful conclusions.

Facilitated design and production of college textbooks while interfacing with the VP and main office in Boston and distribution hub in Indianapolis. Managed main textbooks, supplemental textbooks, book design, cover design. Managed all outsourced talent (copywriter, editor, photographer, illustrator, graphic design).