Terence Gelo
Product Designer
Houston, TX, USA
2106181240
www.terencegelo.com
Experienced creative problem solver currently exploring employment
opportunities in Houston, TX. Ten years of experience implementing design direction to further business objectives through innovation. Demonstrated history of identifying and solving problems through user-centered design, engineering, and marketing. Demonstrated achievements in strategic planning, user research, design for
manufacturing, and brand development that have provided a multi-faceted approach to achieve project success. Part time guitar, woodworking, electronics, and DIY enthusiast.
opportunities in Houston, TX. Ten years of experience implementing design direction to further business objectives through innovation. Demonstrated history of identifying and solving problems through user-centered design, engineering, and marketing. Demonstrated achievements in strategic planning, user research, design for
manufacturing, and brand development that have provided a multi-faceted approach to achieve project success. Part time guitar, woodworking, electronics, and DIY enthusiast.
Work Experience
Vivify Product Development
Owner, Design Lead
• Designed consumer products to define or reinforce brands while maintaining the considerations that ensure products make it on the shelves.
• Responsible for evaluating markets, leading design and engineering, developing brands, maintaining client relations, and tracking finances.
• Sourced and managed 50 contract designers to achieve success for clients.
• Worked with Walmart, Academy, Target, Bass Pro, Cabela’s, and others.
• Designs in use by the MLB, NBA, and UFC.
• Developed products for Bledsoe, Pelican, Flambeau, Engel, Big Rock, Hard Core, Evolution Outdoor Designs, PORCH + HALL, TimTam, and others.
• Responsible for evaluating markets, leading design and engineering, developing brands, maintaining client relations, and tracking finances.
• Sourced and managed 50 contract designers to achieve success for clients.
• Worked with Walmart, Academy, Target, Bass Pro, Cabela’s, and others.
• Designs in use by the MLB, NBA, and UFC.
• Developed products for Bledsoe, Pelican, Flambeau, Engel, Big Rock, Hard Core, Evolution Outdoor Designs, PORCH + HALL, TimTam, and others.
May 2016
-
Texas, United States
University Of Houston
Adjunct Professor
• Taught INDS 2501, Sophomore Industrial Design Studio, for the spring semester in the Gerald D. Hines College of Architecture and Design.
• Recruited to instruct by Program Director in response to exemplary performance while attending the university.
• Recruited to instruct by Program Director in response to exemplary performance while attending the university.
January 2019
- July 2019
Texas, United States
Primary Arms, LLC.
Creative Supervisor
• Directly managed a team of designers while providing creative direction and briefs for a team of marketing specialists.
• YOY sales grew 80%, driven by increased brand recognition, re-focused
marketing initiatives, and improved product representation.
• Led a rebranding initiative, including an assortment-wide packaging redesign, to target consumer segments and differentiate price tiers.
• Established brand languages and enforced them through brand guidelines.
• Executed product launch plans for entering new market segments and
oversaw their implementation.
• Initiated creative promotions— such as media buys, giveaways, and print
ads— and adapted them with feedback from key performance indicators.
• Coordinated with sales team and engineers to design a POP interactive that demystified product assortment and flattened the consumer learning curve.
• Defined and embodied brand strategies via a 65-page product catalog.
• Implemented project management software to track multi-phase projects.
• YOY sales grew 80%, driven by increased brand recognition, re-focused
marketing initiatives, and improved product representation.
• Led a rebranding initiative, including an assortment-wide packaging redesign, to target consumer segments and differentiate price tiers.
• Established brand languages and enforced them through brand guidelines.
• Executed product launch plans for entering new market segments and
oversaw their implementation.
• Initiated creative promotions— such as media buys, giveaways, and print
ads— and adapted them with feedback from key performance indicators.
• Coordinated with sales team and engineers to design a POP interactive that demystified product assortment and flattened the consumer learning curve.
• Defined and embodied brand strategies via a 65-page product catalog.
• Implemented project management software to track multi-phase projects.
March 2019
- September 2020
Houston, Texas, United States
Igloo Products Corp.
Product Designer
• Responsible for evaluating consumer segmentation, anticipating market
trends, and developing products to appeal to retailers and consumers.
• Collected and quantified market research, sourced factories, created
construction spec packages, reverse engineered competitive products.
• Increased sales and sell-through year-over-year.
• Developed manufacturing techniques revolutionary to the market.
• Designed a product showroom space in China and managed foreign
contractors to maintain budget and complete an extensive buildout.
trends, and developing products to appeal to retailers and consumers.
• Collected and quantified market research, sourced factories, created
construction spec packages, reverse engineered competitive products.
• Increased sales and sell-through year-over-year.
• Developed manufacturing techniques revolutionary to the market.
• Designed a product showroom space in China and managed foreign
contractors to maintain budget and complete an extensive buildout.
September 2014
- September 2016
Texas, United States
Sensibly, LLC.
Inventor, Co-Founder
• Designed and developed a bi-hormonal insulin pump (artificial pancreas).
• Assembled a team, formed a business plan, and established bylaws and operating agreements.
• Raised funding, filed a provisional patent, and applied for SBIR grants.
• Designed and built a complete functional prototype.
• Raised $23,000 in funding.
• Assembled a team, formed a business plan, and established bylaws and operating agreements.
• Raised funding, filed a provisional patent, and applied for SBIR grants.
• Designed and built a complete functional prototype.
• Raised $23,000 in funding.
July 2013
- July 2015
Texas, United States
Southwest Museum Services
Exhibit & Designer
• Responsible for designing the interiors of museums across the U.S. and
abroad, and leading the shop via construction drawings to complete
buildouts.
• Duties encompassed conceptualization, engineering, and production of
museum layouts and elements.
• Developed interactive modules, researched and designed to tell a story
while educating the audience.
• Projects include: Equatorial Guinean Presidential Library and Archives,
Chennault Aviation & Military Museum, Texas Tennis Hall of Fame, Pasadena
History Museum, Historic Arkansas Knife Gallery, and others.
abroad, and leading the shop via construction drawings to complete
buildouts.
• Duties encompassed conceptualization, engineering, and production of
museum layouts and elements.
• Developed interactive modules, researched and designed to tell a story
while educating the audience.
• Projects include: Equatorial Guinean Presidential Library and Archives,
Chennault Aviation & Military Museum, Texas Tennis Hall of Fame, Pasadena
History Museum, Historic Arkansas Knife Gallery, and others.
August 2013
- September 2014
Texas, United States
Point Innovation
Industrial Design Contractor (Remote)
• Worked remotely as supplemental design support.
• Designed and developed concepts for Bledsoe, Petmate, others.
• Designed and developed concepts for Bledsoe, Petmate, others.
September 2013
- February 2014
Texas, United States
Elaine Turner Designs
Graphic, Product, & Web Design Intern
• Responsible for creating daily email content, managing creative for the retail.
website, product photography, and general marketing materials.
• Assisted with the design of women’s shoes, handbags, and jewelry.
website, product photography, and general marketing materials.
• Assisted with the design of women’s shoes, handbags, and jewelry.
May 2012
- August 2012
Texas, United States
TAXA Outdoors
Design Group Manager
• Designs habitable vehicles to support comfortable living, usability, and aesthetics while engineering and incorporating complex mechanical solutions.
• Develops human-centered products with anthropometrics at their core.
• Manages a gated NPI design process that encompasses research, sketching,
3D modeling, engineering, prototyping, usability testing, and procurement.
• Plans, distributes, executes, and reviews design work across internal and
external design, engineering, and manufacturing resources.
• Creates prototypes of varying fidelity and represents design intent through
physical models, sketches, and renderings.
• Conceptualizes, designs, and prototypes support systems such as plumbing,
electrical, HVAC, and propane to improve safety, comfort, and usability.
• Applies CAPM project management principles to set schedules, engage
cross-functional teams, manage budget, and lead design reviews.
• Designs and creates drawings for parts made via CNC and waterjetting.
• Administers Solidworks PDM to manage iterations of complex 3D models.
• Develops human-centered products with anthropometrics at their core.
• Manages a gated NPI design process that encompasses research, sketching,
3D modeling, engineering, prototyping, usability testing, and procurement.
• Plans, distributes, executes, and reviews design work across internal and
external design, engineering, and manufacturing resources.
• Creates prototypes of varying fidelity and represents design intent through
physical models, sketches, and renderings.
• Conceptualizes, designs, and prototypes support systems such as plumbing,
electrical, HVAC, and propane to improve safety, comfort, and usability.
• Applies CAPM project management principles to set schedules, engage
cross-functional teams, manage budget, and lead design reviews.
• Designs and creates drawings for parts made via CNC and waterjetting.
• Administers Solidworks PDM to manage iterations of complex 3D models.
April 2021
- Present
Houston, Texas, United States
Education
University Of Houston
Bachelor of Science in Industrial Design
Gerald D. Hines College of Architecture & Design
August 2008
- May 2013
Houston, Texas, United States
Sandra Day O'Connor High School
Diploma
Latin Club President, Academic Decathlon
September 2004
- June 2008
Helotes, Texas, United States
Dale Carnegie Courses
Time Management Certificate
February 2020
- March 2020
Languages
English (Native),
Latin (Conversational),
Awards
Skills
3D Modeling,
After Effects,
Branding,
Engineering,
Fusion 360,
Graphic Design,
Illustration,
Illustrator,
Indesign,
Interior Design,
Keyshot,
Logo Design,
Marketing,
Packaging,
Photoshop,
Premiere Pro,
Print Design,
Product Design,
Project Management,
Rendering,
Rhino,
Sketching,
Soft Goods,
Solidworks,
Strategy,
User Research ,