As a leader and mentor, my vision is to channel and increase the creative energies of people and the organizations they conform, even in complex and difficult situations, always searching far unity through diversity.

As a creative, strategist, counsellor and coach, I look into the motivations and needs of others to achieve this vision. My tools are design thinking,
storytelling, plus the power of visual symbols and their translation into messages in the electronic media. I use technology as it arises, as well as any tool, style and adequate medium necessary to achieve this vision, uniting the timeless and human, with what trends and is new.