Moments of quiet, moments of contemplation, moments of immersion, moments where people are present, these moments are the most important to personal growth, character and identity.

In these moments whether you’re going down a mountain slope, watching birds, preparing dinner, listening to music,taking a break to read a book or writing one, the tools and products you use should work flawlessly and without complexity to enhance your focus, letting you savor the experience at hand.

To focus on the experience, products, both high tech and low tech, need to be presented in their lowest understandable complexity, they should reflect their users state of mind and accept the individual nature of people, while accommodating their social needs and relationships, and always considering context before, during and after use.

This is my vision as a designer.