The World is constantly changing. Economic, technological and social developments continually force your organisation and employees into adaptation, improvement and renewal. Existing routines become outdated, organisations need greater adaptive capability and your stakeholders are all looking for focus, meaning an… Read More
The World is constantly changing. Economic, technological and social developments continually force your organisation and employees into adaptation, improvement and renewal. Existing routines become outdated, organisations need greater adaptive capability and your stakeholders are all looking for focus, meaning and significance.
The Total Identity Group will help you find the solution. In an ever-changing context, your actions require sharp positioning and clear profiling. Your binding powers and the characteristics that make you stand out will produce a company image that has to match your collective ambition: the organisation’s identity and what you want it to signify. Identity is the basis of all we think and do.
We will set you the challenge of really defining your ambitions. Therefore we will develop your identity with you (Discover); we will connect your people to your identity (Dream); we will make your identity tangible (Design) and we will activate your relationships according to your new identity (Destiny). In so doing, we will help you create the right internal starting point for your external actions and you will have the right strategic and communicative instruments at your disposal, whether it’s a question of change processes, external image formation or activation and conversion.
We will achieve the desired change and the right impact by designing both the process and communication. The central notion is design thinking: a creative approach and attention to motives, communication, form, balance and aesthetics. The results are backed internally and achieved externally, so you won’t simply react to change, you will help shape it and you will be prepared for the challenges that ensue.
Fit for the future.
When I first entered this company, I felt something was happening here. What happened, was a group of people thoroughly committing themselves to a certain subject. A subject that apparently needed to be studied, understood, applied and developed, time and again. It drove the atmposhere with a certain fierce determination.
This, here, is not about passion. It is about a sacred need.
Our subject is design. We understand design as the tangible and manageable form of themes and futures, as the consistent pursuit of a necessary thought, as the implementation of scenarios, as the conceptualisation of a country and a culture from its mere essence. We help discover, stimulate dreams, make them real, visualise direction. Design is never a 'being', but always a 'becoming', because what is there needs criticizing and improving. We are normative, in a willingly and knowingly manner, we define laws.
Our subject is interaction and innovation. We understand virtual domains as autonomous and more than a supplement, because what merges online has repercussions on the offline world and what is true in one place has a different significance in a network. We drive innovation and turn the virtual into real and tangible perspectives. We change laws, models and experiences, to lead our thinking and that of our environment. We accept dynamics as a working method.
Our subject is identity. We understand identity in an applicable manner, as shared ambition, as origin and future simultaneously, as a construct of the interaction with one’s environment, as a shared values system. Identity is a complex concept, as it escapes us each time we pursue its essence. We are searching for the philosopher’s stone. It is an onrushing finish, partly because of ourselves.
We have no alternative for what we do. We can only exist at the high level we operate on. Without that level, we would not be ourselves and would not stand a chance.
But damn – what it brings us and the world! What a unique clustering of brainpower and quality awareness! What an unspoken, but deep, mutual understanding. What an obvious desire for renewal, an indispensable perseverance.
That's what I wanted to belong to. Then, today, tomorrow.