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At 99U, we deliver the action-oriented insights that you didn’t get in school, highlighting real-world best practices for making ideas happen.

For too long, the creative world has focused on idea generation at the expense of idea execution. As the legendary inventor Thomas Edison famously said, "Genius is 1% i… Read More
At 99U, we deliver the action-oriented insights that you didn’t get in school, highlighting real-world best practices for making ideas happen.

For too long, the creative world has focused on idea generation at the expense of idea execution. As the legendary inventor Thomas Edison famously said, "Genius is 1% inspiration, and 99% perspiration." To truly make great ideas a reality, we must act, experiment, fail, adapt, and learn on a daily basis.

99U is Behance's effort to provide this "missing curriculum" for making ideas happen. Through our Webby Award-winning website, popular events, and bestselling books, we share pragmatic, action-oriented insights from leading researchers and visionary creatives.

At 99U, we don't want to give you more ideas—we want to empower you to make good on the ones you've got. Read Less
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