Taylor Wilson

Art Director

Appleton, WI, USA
Creative professional, interested in connections and remote opportunities which will help me continue to grow my design practice. Professional background in Art Direction and Design, with a focus in publications and branding. Strong leadership skills and organized work flow, experience managing multiple projects and work well within a team. Skilled in producing creative for both for print and digital, with agency experience in campaign ideation and execution, branding, editorial design, print production, email, social, and web, brand guardianship and continuity between print and digital collateral

Skills:
• Design Research
• Brand Creation
• Brand Guardianship
• Art Direction
• Presentation Decks
• Client interaction/ pitches
• Graphic Design
• Typography
• Editorial Design
• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• Adobe Xd
• Sketch
• Figma
• Email
• Web
• Social
• Print Production
• Photography
• Digital Editorial Design
• Content Creation
• Project Ideation

Work Experience

HLK

Art Director

Art Director reporting to the Associate Creative Director, fully remote/WFH status. In this position I work collaboratively with copywriters and other designers to develop high-quality, strategic and effective creative that is on time and exceeds expectations.

Responsibilities include:

Provide art direction on all types of projects, such as print campaigns, packaging, digital ads, website design, marketing and sales materials, displays, emails, etc.

Create polished client presentations, demonstrating a clear vision of how the work addresses the client challenge

Develop and execute concepts that reflect the strategy aligned in the creative briefs

Work in close collaboration with copywriters, strategists, developers, UX designers and other departments to deliver high-quality products on time and within budget

Use solid typographic skills and a good sense of composition and color

Keep current on the latest techniques of design, graphics, layout, typography and photography, and seek new and innovative techniques
January 2022 - United States

Freelance

Art Director / Graphic Designer

Various freelance work for independent clients and businesses, completed during Masters Degree studies. Part-time or full-time work load, depending on client needs as well as MA schedule/ deadlines.

I specialize in graphic design, publications, editorial and content creation, photography, photo editing and manipulation, print design, digital design, visual art, and problem solving with design thinking.

Client Examples:
Real Estate
• Re/Max | Ann Arbor, MI, USA

Fashion
•Tara Khorzad London | Catford, London, UK

Content Creation
• Grey Whale Gin | Remote
September 2018 - Chicago, United States

Kalahari Resorts & Conventions

Senior Art Director, Design

Report to: Corporate Marketing Director. Responsibilities: Lead design department, produce and oversee production of print and digital creative work and collateral for 4 resort properties, 2 charity foundations, Trapper’s Turn Golf Course and multiple retail, beverage, and dining outlets. Brand guardian for Kalahari, Trappers, and umbrella of outlet brands. Responsible for consistency in design work output by design and marketing departments within the corporate office and onsite at each resort. Oversee in house print production, outsource print production for large scale or quantity orders. Assist Marketing coordinators as needed in contacting vendors, obtaining quotes and PO#s, tracking order progress, and receiving print orders. Assist and supervise in onsite setup and installation of graphics, signage, and collateral. Weigh in on brand usage, digital and web output, foster creativity in the team, and keep on top of deadlines and design output for the marketing department as a whole.
June 2021 - December 2021 Wisconsin, United States

Palmer Print Co.

Print & Design Specialist

I was a print and design specialist reporting directly to to the owner of Palmer Print Company in Detroit, Michigan. I left this role to move to London, UK and pursue my Masters Degree in Design.

This third generation family owned business is focused on all print production techniques from a still operational traditional press, to modern digital print.

I was responsible for client interactions, project management, creating and sending project quotes, creating designs for print, pre-press work on client provided design work, machine maintenance, and print production. I managed paper stocks and produced perfect bound and saddle stitched booklets, posters, event collateral, and more during my time here.
August 2017 - September 2018 Michigan, United States

Creative Circle

Graphic Designer

Graphic Design Contractor responsible for various projects and clients as needed as well as work onsite with clients that have a larger need through the Creative Circle Agency. I left this role because the contract period ended, and I was beginning full-time work with Palmer Print Co.

Part-time or full-time work load, depending on client needs and scope of projects.

Brands for onsite included:

McKenna
Aug 2017 – Jan 2018 | Northville, MI
• City Planning Firm
• Print and Digital Design
• In house Print Production, Large and small format
• Branding and design project management

Bloomfield Hills Schools
Feb 2016 – April 2016 | Bloomfield Hills, MI
• Public School District
• Marketing Department Collateral
• Publications and coordinating with outside print house
• Email and Website collateral/updates

Ann Arbor Spark
Oct 2015 – Feb 2016 | Ann Arbor, MI
• Public Private Partnership
• Focused on Technology/ Local Startup businesses
• Advertising, Internal Marketing Collateral, Print Ads, Digital Ads
• Print packets and flyers, Digital presence continuity
• Various print material for the Incubate space
• Coordinate with outside print and advertising partners
October 2015 - January 2018 Michigan, United States

Ohno Design

Graphic Design Intern

Intern working under the Creative Director, Graphic Designer, Content Copywriter, and Owner/Founders. Work experience included social media, graphic design, blog writing, content creation, and administrative tasks.
September 2014 - August 2015 Bay City, Michigan, United States

Education

Goldsmiths, University Of London

Mater of the Arts | Design Expanded Practice

MA Design Expanded Practice

This course is a radical post-disciplinary programme for practitioners who want to push the boundaries of what design can be and do. During this MA I worked with the tutors and classmates to transform my practice as a critical and social undertaking. The programme is structured around thematic areas of investigation (Studios) which situates the practitioner in a particular field of study and reference. My studio of choice was Communications and Experience.

By challenging the role and norms of traditional design towards an emerging type of ‘advanced design’, unshackled from the history of specialisms and entrenched methods, I became part of a community of practice. I was encouraged to actively contribute to a deep understanding of how design is set to address and affect change within contemporary society.

Whatever the students background or previous degree we were expected you to examine our own practice on this course. For me this was be in a traditional field of design as it relates to graphic design, product design, print production, creative writing etc. Other fields I researched as part of my practice were social science, humanities, curating, transit, cities and business as it relates to design.
September 2018 - January 2020 United Kingdom

Wayne State University

Bachelor of Fine Arts | Graphic Design

The objective of the Graphic Design Program at WSU is to enable students to become innovative, intelligent and responsible designers. Wayne State's program educates students to think broadly about design, to focus on the informational and problem-solving nature of graphic design and to visualize their design ideas.
January 2015 - May 2018 Detroit, Michigan, United States

Delta College

Associate of the Arts | Journalism & Emerging Media

AA Journalism and Emerging Media

This degree, now called Journalism and Integrated Media, prepares students to thrive in the evolving and exciting digital media environment utilising traditional journalistic principles, the latest technology, and authentic media production experiences.
Midland, Michigan, United States

Languages

English (Native),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Lightroom, Adobe Photoshop, Brand Design, Branding, Copywriting, Creative Collaboration, Creative Strategy, Design Thinking, Digital Design, Digital Photography, Editorial, Editorial Design, Gifs, Graphic Design, Journalism, Logo Design, Meeting Deadlines, Pattern Design, Photo Editing, Photo Manipulation, Photography, Print Design, Print Production, Printmaking, Publication Design,