- UX Research & Strategy
- Conducting Stakeholder workshops to facilitate business requirements discussion, and being the voice of the user
- Mapping business requirements to tangible user needs and creating the best experience while keeping business profitable
- Persona Creation & Defining User Focus Groups for user studies
- Creating user journeys and defining use cases and scenarios
- Rapid low and high fidelity prototyping using Paper Prototyping, Adobe Creative Suite (Illustrator, Photoshop), Omnigraffle
- Interactive prototyping using tools like Sketch, Invision, Axure, Balsamiq, iRise
- Heuristic Analysis and recommending UX Best Practices
- Developing User Testing scripts and conducting the tests through different techniques such as focus groups, one on one interviews, remote testing, surveys
- Overseeing Visual Design and making sure that the end to end user experience is not compromised
- Mentoring a team of Interaction Designers, Content Strategists, Visual Designers and Design Interns
- Managing offsite and remote teams and vendors
- Working in a fast paced Agile Environment Read Less