Tamer Abdulbaky

Digital Marketing Manager

Riyadh, Saudi Arabia

Work Experience

Art Dimension

Digital MArketing & Social Media Manager

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Create design, maintain and corporate identity materials and commercial printing.
•Think creatively to produce new ideas.
•Develop graphics and layouts for product illustrations.
•Using innovation to redefine a design brief within the constraints of cost and time.
•Proofreading to produce accurate and high-quality work

Clients:
Ministry of Saudi Housing

Projects:
• Social Media Maangement for Ministry of Saudi Housing
• Various campaigns through (Snapchat - Twitter - Youtube - Instagram - Facebook - google) with different ideas for each platform
April 2017 - Present Riyadh, Saudi Arabia

Freelance

Creative & Digital Marketing Consultant

• Helping companies to grow their business & achieve their objectives through Digital Marketing Strategies
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Create design, maintain and corporate identity materials and commercial printing.
•Think creatively to produce new ideas.
•Develop graphics and layouts for product illustrations.
•Using innovation to redefine a design brief within the constraints of cost and time.
•Proofreading to produce accurate and high-quality work
January 2015 - Present Cairo, Egypt

Yat Learning Centers

Digital Marketing Graphic trainer «Freelance»

• Training on Social Media Management
• Training on how to optimise websites to Search engines " SEO "
• Training on Online Advertising "Google Adwords, Facebook, Twitter & LinkedIn"
• Training on design programs (Adobe Photoshop, Adobe Illustrator and Adobe InDesign).
March 2014 - Present Egypt

Global Techniques

Executive Manager

• Increase management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, sales, and technical services policies and practices; coordinating actions with corporate staff.
• Build company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintain quality service by establishing and enforcing organization standards.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Contribute to team effort by accomplishing related results as needed.
• Define the vision and goals of the entire company by implementing policies and procedures, and by establishing budgets.
• oversee personnel decisions, such as hiring and firing, and also compensation. Managing contracts and negotiations, as well as analyzing data to make the best business decisions
• Monitoring and measuring Company team performance to ensure that goals are met.
• Preparing forecasted budget for the entire company.
• Continuous risk assessment and readiness to implements other alternative plans facing unexpected market trends and competitors tactics and tricks
April 2015 - Present Cairo, Egypt

Brainshow Advertising

Marketing & Sales Manager

• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans, implementing production, productivity, quality, and customer-service standards, resolving problems, completing audits, identifying trends, determining system improvements, implementing change.
• Accomplishes marketing and sales objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching and counseling.
• Meets marketing and sales financial objectives by forecasting requirements, preparing an annual
budget; scheduling expenditures, analyzing variances, initiating corrective actions.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs, developing field sales action plans.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organization’s value by keeping information confidential.
• Accomplishes marketing and organization mission by completing related results as needed.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
September 2013 - March 2015 Cairo, Egypt

ALYAUM Holding Group For Press

Development Operation`s Head "Design & Digital Marketing"

• Building and developing design strategy by creating design marketing annual plan.
• Building creative design by locating, developing the designs according the market needs
• Analysing market strategies, defining requirements advertising and evaluating new
opportunities by determining the priorities.
• Identifying ideas by researching markets and related events, publications, and ads.
• Managing campaigns designs and Ensuring design quality and that design directives are followed.
• Developing new products design according to market needs and enhance service level.
• Preparing forecasted budget for design departments in my media house, commission and
incentive annual plan.
• Monitoring and measuring design team performance to ensure that goals are met.
• Continuous risk assessment and readiness to implements other alternative plans facing
unexpected market trends and competitors tactics and tricks
• Improving the information systems to enhance business processes and policies in
conjunction with the company goals, vision and mission.
• Improving data base cycle reporting and document management information flow.
• Preparing annual training plan and evaluating the performance of the current and new
design staff (junior designers, senior designers and design managers).
• Increasing profit and lowering cost by making the best use of the current resources and
developing the current infrastructure.
• Training design team on design programs (junior designers, senior designers and design managers).
• Responsible for managing the website and social networking sites

Projects:
• ALMOBAWABAH Website
• ALMOBAWABAH Company Profile
• ALMOBAWABAH Corporate identity
August 2003 - August 2013 Saudi Arabia

Bon Cafe

Marketing Consultant & Creative «Freelance»

Job Description:
•Making market research to be the direction for our marketing plan.
•Build the marketing strategies to be fitted to our target market.
•Create and develop the marketing plan.
•Develop and execute the marketing calendar.
•Develop the positioning strategy to be applied in our target market.
•Develop the concepts and promotional ideas
•Manage the marketing budget.
•Product analysis.
•Competition analysis.
•Create design, maintain and corporate identity materials and commercial printing.
•Think creatively to produce new ideas.
•Develop graphics and layouts for product illustrations, company logos, and Internet websites.
•Using innovation to redefine a design brief within the constraints of cost and time.
•Proofreading to produce accurate and high-quality work
August 2007 - August 2013 Saudi Arabia

Education

AABFS (The Arab Academy For Banking And Financial Sciences)

MBA (Master of Business Administration) - Marketing

Scientific Research Methodology, Feasibility Studies and Projects Appraisal,
Advanced Management Information Systems, Quantitative Methods, Advanced
International Business Management, Advanced Strategic Management, Electronic
Business, Central Banking and Money, Investment Management, Advanced Financial
Management, Advanced Strategic Marketing, Advanced Consumer Behavior,
Advanced Services Marketing Management, Advanced Marketing Researches.
November 2013 - July 2015 Egypt

Cairo Uni.

Mini MBA "Business Administration and Management"

Accounting, Leadership, Marketing, Negotiation, Project Management,
Quality, Sales & CRM, Strategic HRM, Strategic Management and
Microeconomics
February 2013 - May 2013 Cairo, Egypt

Hellwan Univ. - Faculty Of Applied Arts

B. Sc. Applied Arts "Printing , Publishing & Packing"


Photo Technology, Plate Making Technology, Printing Technology, History of
Arts, Aesthetic, Design, Raw Metrial Technology, Production Technology, Coasts
and Contracts, Production Management, Specialized History, Training, Electric
Engineering, Life Drawing, Language, Design Principles, Geometrical Prespective,
Mathematic, Optical, Still Life Drawing, Physics, Chemistry, Descriptive Geometry,
Geometrical Drawing, Calligraphy, Natural Elements, Historical drawing, Free
Prespective, Forming
1996 - 2001 Egypt

Languages

Arabic (Native),
English (Advanced),

Skills

Adobe Acrobat Pro, Adobe Dreamweaver, Adobe Flash, Adobe Illustartor, Adobe Indesign, Adobe Page Maker, Adobe Photoshop, Advertising, Corel Draw, CSS, HTML, JavaScript, Mac & Windows, Macromedia Freehand, Management, Marketing, Microsoft Office, Quark Express,

Skills & Experiences:

• Excellent negotiation, consultative and relationship management skills
• Good analytical and problem solving skills
• Able to think “ outside of the box ”
• Team leadership, coaching, motivation and development
• Calm, controlled and focused under pressure
• Assured, credible and persuasive negotiation skills
• Continuous risk assessment and readiness to implements other alternative plans
• Develop the concepts and promotional ideas
• Create and develop the marketing plan.
• Advanced use of all design related programs either in MAC or PC i.e. Photoshop, Illustrator,
InDesign ....etc.
• Ability to create and produce graphic materials using a range of media, methods, techniques,
and equipment.
• Advanced skills in the utilization of specified computerized graphic design programs.
• Ability to analyze graphic and technical information and create interpretive illustrations.
• Advanced and technical knowledge of printing and production processes and techniques.
• Ability to analyze and interpret user graphic requirements.
• Strong interpersonal skills and the ability to effectively communicate with a wide range of
individuals and constituencies in a diverse community.
• Advanced skills in designing the magazines, the books and the newspapers
•Training on different designing programs

Training

• Up and Running with Snapchat
• LinkedIn Lead Generation 2016
• Grow your audience - YouTube
• Twitter Marketing
• Social Media Management Workshop
• Online Advertising Workshop
• Mobile Marketing
• Digital Brand Strategy
• Search Engine Optimization diploma (SEO)
• Social Media Marketing diploma
• Marketing Management
• Projects Management
• Effective Teamwork
• Effective supervision
• Web Design Diploma
• Prepress Standardization According to Process
Standard offset (PSO-ISO 12647)