Tracy A Jones
Instructional Aide, MS Candidate - Counselor concentrations: Art & Animal Therapies
Pittsburgh, PA, USAWork Experience
Empath Image
Creative Director
Crafting visual identities and communications for companies and organizations.
Communicating client goals and mission to selected audience through variety of media.
Documenting community connections through camera lens.
Communicating client goals and mission to selected audience through variety of media.
Documenting community connections through camera lens.
July 2014
- Present
Hermitage, Pennsylvania, United States
Tails Of Hope, Inc. WPA
Board of Directors - Marketing, Graphic Design, Clinic Staff
Concept & design of digital and print assets
Candid photography
Lead generation lists and targeted campaigns
Manage website & social accounts
Generate ROI reports
Ill, Ai, Ps
Candid photography
Lead generation lists and targeted campaigns
Manage website & social accounts
Generate ROI reports
Ill, Ai, Ps
June 2020
- April 2021
Pittsburgh, Pennsylvania, United States
Werner Co.
Graphic Designer
2018
- 2019
Greenville, Pennsylvania, United States
Ajax Tocco Magnetheric, Corp.
Marketing Manager
Manufacturer of metal heating | melting equipment
14 international locations
Temporary contract position
Coordinated 40+ trade show events annually, domestic and internationally budgeted at $40K each
Build on-line company presence: launched YouTube channel, established links with key trade organizations, databases and publications
Curated, designed, orchestrated and installed 130+ photograph display at World Headquarters revitalizing employee engagement and customer confidence
Effected 80% cost savings in printing/services with new vendor partners, creating own graphic designs and layout
Responsible for media buys (on-line and print) as well as updating company website
Managed expense accounts, reported expenses and secured payments for Ajax Tocco/sister companies
14 international locations
Temporary contract position
Coordinated 40+ trade show events annually, domestic and internationally budgeted at $40K each
Build on-line company presence: launched YouTube channel, established links with key trade organizations, databases and publications
Curated, designed, orchestrated and installed 130+ photograph display at World Headquarters revitalizing employee engagement and customer confidence
Effected 80% cost savings in printing/services with new vendor partners, creating own graphic designs and layout
Responsible for media buys (on-line and print) as well as updating company website
Managed expense accounts, reported expenses and secured payments for Ajax Tocco/sister companies
December 2013
- July 2014
Ohio, United States
The Kroger Company
Graphic Designer
Largest grocery store chain | Second largest retailer in America
Temporary contract position
Create 40 page manual of entire production process for new and current employees expediting the training process resulting in a stronger team contribution to attaining the annual business plan
Build circulars, maintain standards for +10 multi-department stores, extensive versions with numerous daily deadlines
Adapt quickly, maintain effectiveness in continually changing workflow, utilize numerous web based applications
Temporary contract position
Create 40 page manual of entire production process for new and current employees expediting the training process resulting in a stronger team contribution to attaining the annual business plan
Build circulars, maintain standards for +10 multi-department stores, extensive versions with numerous daily deadlines
Adapt quickly, maintain effectiveness in continually changing workflow, utilize numerous web based applications
March 2013
- October 2013
Colorado, United States
Polaris Technologies
Creative Director
Manufacturer of replacement building products, +200 private label clients, 26 wholesalers
Managed up to 70 concurrent creative projects: corporate, private labeling projects and key account branding
Sourced and managed vendors of printers, signage, displays and promotional merchandise with an annual budget of $300K delivering cost savings in excess of 60% through sourcing and effective negotiating with vendors
Hired, trained and managed a creative team of 6 assigned multimedia, graphic design, logo design, illustration, photo editing, and administration
Collaborated extensively with Sales, R&D, Customer Service, Manufacturing and Clients in creating B2B/B2C collateral for brochures, and catalogs, promotional materials, pitch books, order forms, price books, product manuals, direct mailings and securing copyrights
Introduced e-mail marketing, social and media marketing, video and animation concepts
Created comprehensive intranet-based catalog of 120 items to support employees ordering marketing materials
Managed up to 70 concurrent creative projects: corporate, private labeling projects and key account branding
Sourced and managed vendors of printers, signage, displays and promotional merchandise with an annual budget of $300K delivering cost savings in excess of 60% through sourcing and effective negotiating with vendors
Hired, trained and managed a creative team of 6 assigned multimedia, graphic design, logo design, illustration, photo editing, and administration
Collaborated extensively with Sales, R&D, Customer Service, Manufacturing and Clients in creating B2B/B2C collateral for brochures, and catalogs, promotional materials, pitch books, order forms, price books, product manuals, direct mailings and securing copyrights
Introduced e-mail marketing, social and media marketing, video and animation concepts
Created comprehensive intranet-based catalog of 120 items to support employees ordering marketing materials
December 2003
- November 2011
Ohio, United States
Education
The Art Institute Of Pittsburgh
AA Visual Communications | Honors Graduate
Pennsylvania, United States
Languages
English (Native),
Awards
Art Institute Of Pittsburgh
Honors Graduate
University Of Akron
Three Academic Scholarships | Cum Laude Graduate
AAF American Advertising Awards
Honorable Mention in Catalog Design
Vindicator News
Most Creative Award, Most Valuable Support Staff Employee
Skills
Adobe Illustrator,
Adobe InDesign,
Adobe Photoshop,
Copywriting,
Logo Design,
Photo Manipulation,
Adobe Dreamweaver,
Branding,
Branding And Identity,
Branding And Visual Identity,
Copywriting,
Corporate Branding,
Customer Relations,
Graphic Design,
Layout,
Layouts,
Lettering,
Logos,
Photo Editing,