Tracy A Jones

Instructional Aide, MS Candidate - Counselor concentrations: Art & Animal Therapies

Pittsburgh, PA, USA

Work Experience

Empath Image

Creative Director

Crafting visual identities and communications for companies and organizations.
Communicating client goals and mission to selected audience through variety of media.
Documenting community connections through camera lens.
July 2014 - Present Hermitage, Pennsylvania, United States

Tails Of Hope, Inc. WPA

Board of Directors - Marketing, Graphic Design, Clinic Staff

Concept & design of digital and print assets
Candid photography
Lead generation lists and targeted campaigns
Manage website & social accounts
Generate ROI reports
Ill, Ai, Ps
June 2020 - April 2021 Pittsburgh, Pennsylvania, United States

Werner Co.

Graphic Designer

2018 - 2019 Greenville, Pennsylvania, United States

Ajax Tocco Magnetheric, Corp.

Marketing Manager

Manufacturer of metal heating | melting equipment
14 international locations

Temporary contract position

Coordinated 40+ trade show events annually, domestic and internationally budgeted at $40K each

Build on-line company presence: launched YouTube channel, established links with key trade organizations, databases and publications

Curated, designed, orchestrated and installed 130+ photograph display at World Headquarters revitalizing employee engagement and customer confidence

Effected 80% cost savings in printing/services with new vendor partners, creating own graphic designs and layout

Responsible for media buys (on-line and print) as well as updating company website

Managed expense accounts, reported expenses and secured payments for Ajax Tocco/sister companies
December 2013 - July 2014 Ohio, United States

The Kroger Company

Graphic Designer

Largest grocery store chain | Second largest retailer in America

Temporary contract position

Create 40 page manual of entire production process for new and current employees expediting the training process resulting in a stronger team contribution to attaining the annual business plan

Build circulars, maintain standards for +10 multi-department stores, extensive versions with numerous daily deadlines

Adapt quickly, maintain effectiveness in continually changing workflow, utilize numerous web based applications
March 2013 - October 2013 Colorado, United States

Polaris Technologies

Creative Director

Manufacturer of replacement building products, +200 private label clients, 26 wholesalers

Managed up to 70 concurrent creative projects: corporate, private labeling projects and key account branding

Sourced and managed vendors of printers, signage, displays and promotional merchandise with an annual budget of $300K delivering cost savings in excess of 60% through sourcing and effective negotiating with vendors

Hired, trained and managed a creative team of 6 assigned multimedia, graphic design, logo design, illustration, photo editing, and administration

Collaborated extensively with Sales, R&D, Customer Service, Manufacturing and Clients in creating B2B/B2C collateral for brochures, and catalogs, promotional materials, pitch books, order forms, price books, product manuals, direct mailings and securing copyrights

Introduced e-mail marketing, social and media marketing, video and animation concepts

Created comprehensive intranet-based catalog of 120 items to support employees ordering marketing materials
December 2003 - November 2011 Ohio, United States

Education

University Of Akron

BS Art Education | Cum Laude Graduate

Ohio, United States

The Art Institute Of Pittsburgh

AA Visual Communications | Honors Graduate

Pennsylvania, United States

Languages

English (Native),

Awards

Art Institute Of Pittsburgh

Honors Graduate

University Of Akron

Three Academic Scholarships | Cum Laude Graduate

AAF American Advertising Awards

Honorable Mention in Catalog Design

Vindicator News

Most Creative Award, Most Valuable Support Staff Employee

Skills

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Copywriting, Logo Design, Photo Manipulation, Adobe Dreamweaver, Branding, Branding And Identity, Branding And Visual Identity, Copywriting, Corporate Branding, Customer Relations, Graphic Design, Layout, Layouts, Lettering, Logos, Photo Editing,