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The process of Product Packaging Design involves 3 stages: 1. Research - Brief: Begin by understanding the client's requirements and objectives for the product packaging. Gather information about the product, its target market, competition, brand identity, and any specific design guidelines or constraints. - Research: Conduct thorough market research to gain insights into current trends, consumer preferences, and industry standards related to product packaging. This research helps inform the design direction and ensures the packaging aligns with the market needs. - Moodboards: Create moodboards or visual inspiration boards that showcase different styles, colors, typography, imagery, and overall aesthetic elements. These moodboards help establish a visual direction and serve as a reference for the subsequent design process. 2. Development: - Creation Process: Based on the research and moodboards, begin the design process by creating multiple options for the packaging. These options may vary in terms of layout, shape, color schemes, typography, graphics, and materials. Explore different concepts and variations to present a range of choices to the client. - Iteration and Refinement: Collaborate with the client and gather feedback on the initial design options. Iterate and refine the designs based on the client's input, making necessary adjustments, enhancements, or revisions. This stage may involve multiple rounds of feedback and refinement to ensure the packaging design meets the client's expectations. - Finalize Design: Once the client is satisfied with a particular design option, finalize the packaging design. Make sure all the necessary elements, such as product information, branding elements, legal requirements, and any other relevant details, are incorporated into the design. 3. Delivering - Preparing Artwork: Prepare the final artwork of the packaging design according to the required specifications. This involves ensuring proper dimensions, resolution, color mode, file formats, and any other technical requirements specified by the client or printing vendor. - Quality Assurance: Conduct a thorough quality check to ensure that the final artwork is error-free and ready for production, images are of high quality, colors are accurate, and any special finishes or effects are properly applied. - Sending Final Artwork: Provide the client with the finalized packaging design in the appropriate file format(s), such as PDF or AI, along with any other assets required for printing or production. Deliver the artwork through a secure and convenient method, such as email or file-sharing platforms. ******Remember that this process may vary depending on the specific project requirements and the design agency's workflow. Effective communication and collaboration with the client are essential throughout the process to ensure a successful and visually appealing product packaging design. Verifying that all text is correctly spelled will be responsibility of the client.

Double sided Business Card, Invitation, Postcard, or other stationary design. One concept. Three Revisions.

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