Mock Up

Brand starting package, delivering brandmark and ecosystem of colour, type, and look and feel mock-up in a brand book. + at additional cost video explainer/motion brand experience

This offering is tailored towards start-up companies or SME owners that are just simply after a new logo identity without the additional design trimmings. What's included: • An introductory call • Brand strategy • A professional logo Identity • Industry standard file formats for both digital & print

The Basic Brand is tailored for Brands seeking a unified aesthetic without a multi-thousand dollar commitment. With this offering, we'll start by gaining insights into your business and vision, crafting a bespoke mini-identity that suits your brand, and deliver the files to you within 2 days. This package stands as an ideal cost-effective choice. Includes: • Primary Logo (Logotype) • Secondary Logo (Logomark/Icon) • Black & White Palette All files are meticulously crafted and arranged for you in a collection of downloadable files, ready to use. This offer also includes the editable source files of the designs, so that if you do end up wanting to make revisions once you receive the files, you possess the freedom to collaborate with a designer of your choice, now or in the days to come.

Branding: Packaging should reflect the brand identity and values, including the use of consistent colors, fonts, logos, and imagery. It should convey the brand's personality and create a cohesive look across product lines. Functionality: Packaging design should be functional and practical, ensuring that it protects the product during storage, transportation, and display. Considerations include packaging materials, size, shape, and ease of use. Target Audience: Understanding the target audience is essential for creating packaging that resonates with consumers. Design elements should appeal to the preferences, needs, and lifestyles of the target demographic. Differentiation: Packaging should stand out on the shelf and differentiate the product from competitors. Unique shapes, colors, graphics, and textures can help grab attention and create a memorable impression. Clarity and Legibility: Important product information, such as the product name, features, benefits, ingredients, and usage instructions, should be clearly communicated on the packaging. Legible fonts and hierarchy of information are key for readability. Visual Impact: Visual elements, including images, illustrations, patterns, and textures, can enhance the aesthetic appeal of packaging and evoke emotions or convey brand storytelling. Sustainability: With increasing consumer awareness of environmental issues, eco-friendly packaging solutions are becoming more important. Using recyclable, biodegradable, or reusable materials can appeal to environmentally-conscious consumers and reduce the environmental footprint of packaging. Regulatory Compliance: Packaging design must comply with relevant regulations and standards, including labeling requirements, safety warnings, and legal disclaimers. Adaptability: Packaging should be adaptable to various formats, such as boxes, bags, bottles, or pouches, depending on the product type and distribution channels. Testing and Feedback: Before finalizing packaging design, it's important to conduct testing and gather feedback from target consumers to ensure that it effectively communicates the intended message and meets their expectations.