Showcase & Discover Creative Work

Syndel Klett

UI/UX, Branding & Strategy Professional

Tampa, FL, USA
Work Experience
Seattle, WA, USA
Apr 2014Present
Freelance UI/UX Designer
UI/UX designer freelancing to collaborate with the CMO and CIO to offer world-class design experiences for clients that enhance customer satisfaction and loyalty through improving their brand visibility, ease of use, and consumer satisfaction.
Tampa, FL, USA
Dec 2010Present
UI/UX | Branding & Strategy Designer
Independently hired to provide various design consultation and services for the needs of community level small businesses.

Clients include: Dunnellon Podiatry (Brand Identity Design, branded collateral, and a branded client friendly site design), (Business Card Design), Marketing In Color (Firm-Contract working on clients Madico, Pro Martial Arts, and CordRoys creating branded collateral), Numbers For The Cause (Design Consultation and Branding, Logo Design, Infographic Design), United Roofing Services (logo re-creation).
St. Petersburg, FL, USA
Oct 2013Apr 2014
Freelance Interactive Designer
UI/UX development for a multitude of brands across various verticals to demonstrate the technology of their loyalty program solutions through immersive and compelling user experiences specific to each brand. Used for the intent of new business sales pitches, design solutions focused on visually communicating results-driven strategies through omnimedia channel marketing returning more than $4 million in locked revenue for 2014.

Responsibilities included development of user profiles, personas, content planning, user experience strategy, customer journey and story mapping, information architecture, user flow diagrams, wire frames, style guides, branding and graphic design.
St. Petersburg, FL, USA
Mar 2013Apr 2014
Freelance Graphic Designer
Working with cross functional departments and teams to coordinate goals and objectives based on documented creative briefs for client-driven loyalty program communications such as: direct mail, account statements, website pages and graphics, email design, and more.
Tampa, FL, USA
Apr 2013Aug 2013
Freelance Graphic Designer
Working closely with the Senior Marketing Manager to develop an assortment of immediate and long-term design solutions for a multitude of marketing needs communicating their Airborne Infection Control Devices for an industrial level. Solutions included: social media graphics, blog post headers, email templates, email design, whitepapers, branded graphics, sales collateral, and trade-show graphics.
St. Petersburg, FL, USA
Mar 2013Oct 2013
Freelance UI/UX Designer
Strategizing the user experience and interface for a multi-million dollar product software designed to assist clients in an easy and manageable campaign and segmentation database. Project was an ongoing internal initiative where I collaborated with 10 other contributors to dissect the usability and limit probability of human errors to facilitate in launching a front end experience that ties to data-warehouses with a limited learning curve in which little to no training would be necessary for new users.
Oct 2012Mar 2013
Temporary Production Artist
In-house print department production artist working on an array of branded print
collateral from direct mail, packaging, executive stationary, one-off affi liate and partner
promotions, pre-fl ight and pre-production, contact and communication with external
vendors and freelancers in a fast-paced and quickly changing environment.
Tampa, FL, USA
Jan 2012Oct 2012
Apple Inc. - Retail
Retail Specialist, Visual Team Member
Engage with customers to listen and identify the perfect solution. Adhere to brand guidelines from individual efforts to store efforts in accordance with company standards. Attention to detail in accordance with Visual Standards as a member of Visual Team. Working in teams and collaborating to find the right answers. Capability to answer unfamiliar questions by using unconventional retail tools and resources.
Apr 2012Jun 2012
Orange Theory Interactive Marketing
Graphic Design Intern
Graphic Design Undergraduate Internship with opportunities to work on Brand identity redesign, website design, and collateral redesign including: business card, letterhead, A2 envelope, custom folder design and specialty stacked sales sheets.Formal presentation of all concepts to client, with revisions as requested.
Tampa, FL, USA
Apr 2011Jan 2012
Art Institute of Tampa
Graphic Designer, Student Affairs Department
Working directly with Dean of Student Affairs as a liaison between the student body and the school. Designing marketing materials for in-house events. Proofing messaging and copy writing for event promotions. Working with career services and the housing department to design event and promotion designs.
2011 Graphic Design USA — American Graphic Design Award for Graffiti: Art vs Vandalism Self-Promotion.
Featured in 2011 American Graphic Design Awards Annual both print and on the web.

2011 Art Institute of Tampa — Student Exhibition 2011 for Graffiti: Art Versus Vandalism Self-Promotion. Featured in campus gallery for 3-month exhibit.
Jul 2008Jun 2012
The Art Institute of Tampa
Bachelor of Fine Arts
Adobe Business Catalyst, Adobe Creative Suite CS6, Book Binding, Copywriting, Design Development, Design For Change, Editorial Design, Graphic Design, Marketing Sales Presentation, Photo Manipulation, Prepress, Print Design, Print Production, Strategy, Systems Driven Design, Typography, Web Design