Sveinbjörn Pálsson

Reykjavik, Iceland
I like working in varied fields of Graphic Design. I excel in situations where my experience as a teacher, and the eye for detail trained in type design are useful.

I've worked in Graphic design now for a decade and a half. I started out freelancing small gig posters and the like as a teenager, and after a few interesting turns (tombstone-typographer, Reykjavik Youth House In-house designer and a stint at a disreputable firm making hamburger joint ads and business cards for Herbalife salesmen) I started my first steady job in Advertising at the tender age of 20. My focus has shifted through the years, soon after starting out professionally I started specializing in website design, later I moved back to print design, I spent a year doing magazine layout and Art Direction, a couple of years where I spent the majority of my time on photocomposition, then a bit where I was mostly making precocious music-related designs (and being broke). Lately my work has mostly entailed Lead design on print campaigns, that is reshaping the print brands of established companies, with a sideline in typeface design. My experience has shown that I'm extremely agile, I can shift seemingly effortlessly between disciplines. I'm dedicated and very passionate about my work, and I can afford to be, as I'm able to turn out work that exceeds clients expectations in many fields.

Work Experience

Iceland Academy Of The Arts

Teacher of Typeface Design

I teach a yearly Typeface Design course for 2nd year Graphic Design BA students, alongside Anton Kaldal, with lectures from Gunnar Vilhjálmsson, Guðmundur Úlfarsson, Sigðurður Ármansson and others.
August 2010 - Present Reykjavik, Iceland

Jónsson & Le'macks

Designer, Senior Designer, Art Director

I was the first employee, I'd been freelancing with the founders before the birth of the company. Key employee, I took part in over 50 award winning designs and campaigns, creating and co-creating many of Iceland's most durable brands and campaigns.
March 2002 - May 2013 Iceland

The Reykjavík Grapevine

Art Director

Designed the covers and main stories of this English-language Reykjavik newsprint magazine, with spare time spent on overhauling the templates for the smaller sections.
May 2011 - September 2011 Reykjavik, Iceland


Typeface Designer

Designed the interface typeface for EVE Online, many variants, cyrillic letters and more. Alongside this project I did a bit of in-house graphic design for them.
October 2009 - July 2011 Reykjavik, Iceland

Iceland Airwaves

Art Director

Created and maintained the brand look and feel, still currently in use.
2003 - 2010 Iceland

VAMM Magazine

Art Director, Editor

Designed, art directed and later edited this monthly Reykjavík lifestyle magazine, distributed for free to everyone from 18-35 in Iceland.
July 2004 - May 2005 Reykjavik, Iceland


Junior Art Director / interface design & branding

Web design and brands, working with the great Haraldur Thorleifsson of and others.
January 2001 - May 2002 Reykjavik, Iceland


Interface designer

My first real job in design, mostly working on web design.
January 2000 - December 2000 Reykjavik, Iceland


Fjölbrautaskólinn í Breiðholti

pre-degree in Art and Reporting

Studied Media/Reporting and Art at FB Junior College. Dropped out at 19 to work as a Graphic Designer.
August 1995 - December 1999 Iceland

Iceland Academy Of The Arts

Bachelor of Arts, Graphic Design

Took a two year leave in the middle of my studies to figure some things out and find a more serious approach.
August 2002 - May 2008 Reykjavik, Iceland

KABK - The Royal Academy Of Fine Arts, Netherlands

Degree in Type Design - Type & Media

A masters degree in Type Design, unfinished at the time for temporary health reasons.
August 2011 - July 2012 The Hague, Netherlands


Icelandic (Native),
English (Native),
Swedish (Advanced),
Norwegian (Conversational),
Danish (Conversational),
Dutch (Beginner),
German (Beginner),
French (Beginner),



FÍT - Special prize album covers


EPICA European Advertising Awards

Epica Gold Award


EPICA European Advertising Awards

Epica Silver Award


Icelandic Advertising Awards

Icelandic Advertising Awards


Icelandic Advertising Awards

Icelandic Advertising Awards


Icelandic Advertising Awards

Icelandic Advertising Awards


Icelandic Advertising Awards

Icelandic Advertising Awards


Icelandic Advertising Awards

Icelandic Advertising Awards



Logo category



Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Advertising Design, Branding, Calligraphy , Illustration, Interface Design, Logo Design, Photo Manipulation, Teaching, Type Design, Typography, Web Design,

Exhibitions and Press

Mota Italic Group Exhibition
Berlin, 2012

Typoweek Group Exhibition
Barcelona, 2013

Rock Poster Artists Interviews: Sveinbjörn Pálsson
Crewkoos, 2011

Icelandic press clippings available upon request