Showcase & Discover Creative Work

Susannah Carpenter

Graphic Designer | Digital Media Manager

Charlotte, NC, USA

Work Experience

Sweetpress Studio

Owner/Designer

Provide creative design for small businesses including logos, business cards, letterheads, mailers, brochures, postcards and more. Design print products for personal use including invitations, stationary, announcements, wall art and more.
December 2012 Charlotte, North Carolina, United States

Charlotte Parent Magazine

Marketing & Digital Media Manager

Develop, design and schedule creative marketing campaigns including print/digital ads, web pages, logos, sales/marketing pieces and event signage. Schedule and update editorial and promotional content on CharlotteParent.com. Collaborate with sales and editorial teams to support the development of compelling promotional content, eliminating any overlap in content and ensuring that all teams are on the same page.

Content management, page design and search engine optimization for CharlotteParent.com and LKNparents.com. Create promotional landing pages to support events, contests and coupons. Produce/manage editorial landing pages and eNewsletters. Produce compelling images and rich content for charlotteparent.com, preparing image links, alt tags and tracking tags for all web content.

Support the web needs of outside clients and partners, producing content, design and scheduling of digital ads, promotional eBlasts, web coupons, social media updates and special webpages.

Test all web content prior to publishing and find root causes for any emergency issues that develop post-production. Fix HTML for production errors.

Assess web analytics and implement strategies for decreasing bounce/exit rates and increasing pageviews.

Manage social media presence, driving traffic to website via Pinterest, Facebook, Twitter and Linkedin.

Produce documentation and training guides on production procedures to support cross-training of interns and team members.
May 2012 Charlotte, North Carolina, United States

Charlotte Parent Magazine

Directory Editor

Managed Charlotte Parent's 20+ online and print directories. Ensured that all listings were updated accurately for annual guides, monthly issues and CharlotteParent.com.
March 2011 - December 2012 Charlotte, North Carolina, United States

Charlotte Parent Magazine

Digital Media Assistant

Promoted in May 2012 to Digital Media Manager.
March 2011 - May 2012 Charlotte, North Carolina, United States

Charlotte Parent Magazine

Office Manager

Web management and updates. Updated calendar events for web and print. Edited monthly newsletter for Carolina Parenting, Inc. Wrote and designed press releases. Planned and coordinated events including the annual Young Authors Reception. Managed and updated CharlotteParent.com’s Online Camp Fair. Maintained sales numbers and advertising contracts. Tracked, recorded and analyzed monthly webstats using Google Analytics. Compiled content for marketing e-newsletter.
November 2010 - March 2011 Charlotte, North Carolina, United States

McEwen Industries

Advertising + Marketing Specialist

Creative design and copy for 10,000+ piece mailings. Copywriting for web, blog, promotional products and e-newsletter. Increased web presence with SEO copywriting and keyword placement. Developed company blog (http://blog.ingroundliners.com). Coordinated placement of print media buys. Developed e-mail campaigns, PPC campaigns and managed Google Analytics tracking. Managed website content. Oversaw marketing and coordination of company webinars.
April 2009 - October 2010 Charlotte, North Carolina, United States

Education

Appalachian State University

Bachelor of Science, Communication/Journalism

August 2004 - May 2008 Boone, North Carolina, United States

Awards

Parenting Media Association

2012 Gold Award Winner for Best E-Newsletter in the 2012 PMA Editorial and Design Awards

2012

Skills

Advertising Design, Dreamweaver CS6, Editorial Design, Graphic Design, HTML, Illustrator CS6, Indesign Cs6, Photo Manipulation, Photography, Photoshop CS6, Search Engine Optimization, Social Media, Web Administration, Web Content Management, Web Marketing ,