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I am a senior art director with a focus on creating modern and engaging work that resonates with my clients and their customers. I’m a big picture thinker who looks at all the small details. I look at a brand from the macro level to the micro level and no detail goes unnoticed. It takes time and patience in craf… Read More
I am a senior art director with a focus on creating modern and engaging work that resonates with my clients and their customers. I’m a big picture thinker who looks at all the small details. I look at a brand from the macro level to the micro level and no detail goes unnoticed. It takes time and patience in crafting something that has a purpose and is different than what others have. By coming up with creative solutions and suggestions beyond the client’s expectations, my goal is to produce work that is easy to understand, impactful and engaging.

I work directly with clients and other team members to help define the scope of work and project goals as well as coming up with methods for new work. This includes defining visual brand strategy, art direction, working with designers, animators, photographers, illustrators, and other team members. I often lead client presentations, working closely with various teams including UX, developers and junior staff. Projects include branding development and implementation, identity design and naming, packaging, advertising, environmental design, data visualization, annual reports, advertising and new media. Read Less
As a creative, I am influenced by everything that I come upon. Not just in the field of communication design, but in textiles, architecture and other creative and professional disciplines. I like to learn about the cultural anthropology around us and find inspiration can come from anywhere, anyone and anything. I… Read More
As a creative, I am influenced by everything that I come upon. Not just in the field of communication design, but in textiles, architecture and other creative and professional disciplines. I like to learn about the cultural anthropology around us and find inspiration can come from anywhere, anyone and anything. It’s best to keep your eyes and ears open, and always keep a curious mind. As a true minimalist,
I believe that less is more. Communication does not mean including everything. But it does mean getting the message heard and understood. Sometimes you can say more by not saying anything, and bigger does not always mean better.

There can be much said about the importance of white space. Giving the viewer room to pause and take it all in. My work is very organized, heavy influenced by the Swiss Design Style, with a strong sense of color and organic elements to create works that are contemporary and connect on a personal level to those that come in contact with it. Iteration and ideation go hand in hand. A strong creative brief, a clear grasp on a client’s goals and expectations will set the stage for the beginning of creative which always includes an exploration of different ideas. I have the ability to translate these ideas into concrete concepts that connect with your audience. Read Less
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