Surbhi Niteen

𝐅𝐚𝐬𝐡𝐢𝐨𝐧/𝐏𝐫𝐢𝐧𝐭 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫, 𝐈𝐥𝐥𝐮𝐬𝐭𝐫𝐚𝐭𝐨𝐫/𝐀𝐫𝐭𝐢𝐬𝐭

New Delhi, India

Work Experience

Biharan

Full Time Freelancer

New Delhi, India

Pankhuri Jain

Fashion /Print Designer

Label PJ | PANKHURI JAIN was established five years
ago by a modern fashionable young woman who
believes that every woman deserves to look
beautiful. Today we are a known name in elite
circles for designing beautiful, awe-inspiring,
versatile fashion clothing for women. Each of our
garment is unique, and has its own story behind it.
We believe in creating classy garments for all
occasions, for the beautiful women out there

My responsibilities were the Following:

- Researching trends, colour, and silhouette as per season.
- Developing a range of silhouettes driven for the above process.
- Researching & developing a range of print as per the story.
- Developed F/W’19 collection: Created print, range of silhouette, handmade artwork for the collection.
- Adding end details to the garment.
- Sourcing of fabric, embellishments, and other materials.
- Coordination with the master at the sampling unit to get developments as required.
- Coordination with buyers & vendors.
- Management of production.
- Quality checking and packaging.
- Making Salary, account Handling.
- Making excel line-sheet for e-commerce uploading portal like Aza, Ogaan etc.
June 2020 - February 2020 India

Sana Barreja

Fashion /Print Designer

Born of a love for the avant-garde, with a zest to celebrate elaborate hand
embroideries, Sana Barreja arrived in the world of fashion in 2017. Guided by the intricacies of hand craftsmanship, and with keen attention to detail, the brand endeavors to empower women who embrace their individualistic sense of style. The label is engineered towards clean lines, romantic silhouettes, and customized fits while incorporating an amalgamation of contemporary and fusion styles.

Imbibing the contours and discipline of architecture, the delicate hues of romance, and the soft strokes of nature, the brand is a marriage of effortless design and grace. It works tirelessly to deliver exquisite handcrafted details that enthuse and embolden the expression of idiosyncrasy. Sana Barreja's designs are a reflection of the dynamic style-scape through a progressive lens. With a presence across several sartorial giants, Sana Barreja is available at Ensemble, Ogaan, Aza, Pernia’s Pop Up Shop, and Aashni & Co.

My responsibilities were Following:

- Researching trends, color, and silhouette as per season.
- Developing a range of silhouettes driven for the above process.
- Researching & developing a range of print as per the story.
- Developed F/W’19 collection: Created print, range of silhouette, handmade artwork for the collection.
- Adding end details to the garment.
- Sourcing of fabric, embellishments, and other materials.
- Co-ordination with the master at the sampling unit to get developments as required.
- Coordination with buyers & vendors.
- Management of production.
- Quality checking and packaging.
- Making Salary, account Handling.
- Making excel line-sheet for e-commerce uploading portal like Aza, Ogaan etc.
April 2019 - May 2020 India

Ridhi Mehra

Print / Fashion Designer

Ridhi Mehra’s eponymous label is a contemporary take on refined Indian dressing. Striking yet free-spirited, her ensembles bring western aesthetics to traditional wear, reinventing silhouettes and constantly pushing the boundaries of affordable luxury. Clean lines, delicate details, and a hint of drama are Ridhi’s signature.

My responsibilities were Following:

- Researching trends, color, and silhouette as per season.
- Developing a range of silhouettes driven for the above process.
- Researching & developing a range of print as per the story.
- Developed Lakme Fashion Week A/W 2017, S/S 2018, and F/W 2018. Collection involving print creation, range of silhouette, handmade artwork, for the collection.
- Sourcing of fabric, embellishments, and other materials.
- Co-ordination with the master at the sampling unit to get developments as required.
- Management of production & Client order.
- Social media handling. (Creating post and banner for Instagram, Facebook, and Website)
May 2017 - February 2018 India

5171 Creation - PANIT

Fashion Designer

PANIT is a retail Women's Western/Ethnic fashion brand sells with Myntra and Ajio. I started here as a Freelance designer Then After a year I joined for full time.

My responsibilities were Following:

- Researching trends, color, and silhouette as per season.
- Developing a range of silhouettes driven for the above process.
- Sourcing of fabric, embellishments, and other materials.
- Co-ordination with masters at the sampling unit to get developments as required.
- Making an excel line-sheet for e-commerce uploading portal like Myntra, Jabong, Flipkart, Amazon, etc.
- Social media handling. ( creating Instagram post/stories, Facebook page)
May 2017 - March 2019 India

Rahul Mishra Designs Pvt. Ltd.

Assistant Fashion Designer

Rahul Mishra is an Indian fashion designer based in Delhi. He won the International Woolmark Prize in 2014 at Milan Fashion Week, becoming the first Indian designer to win the award.

He is known for his contribution to Indian handlooms and craftwork. Showcases in the official calendar of Paris Fashion Week, Mishra’s work empowers the Indian craft community through his sustainable designs.

My Responsibilities was the following:

- Developed handmade artwork for the AW17 collection.
- Sourcing of fabric, embellishments, and other materials.
- Management of production.
- Quality Checking, Packaging
-Adept in understanding and dealing with customers with their set of requirements.
November 2015 - January 2016 India

Rhe-Ana

Freelance Print Designer

Launched in 2019, Rhe-Ana is an amalgamation of international design laced with national craftsmanship. Rhe-Ana brings to you modern accessories reimagined with the charm of traditional artistry. Each of our products is handcrafted by Indian artisans and designed for a global market. With a love for the nuanced and a passion to revive antique weaves, prints, and embroideries, our team works tirelessly to bring to you luxury products at affordable prices. With every collection we launch, we challenge ourselves to produce embroideries and designs that break norms and resonate with women across the world.

My responsibilities were Following:

- Researching & developing a range of print as per the story.
- Researching trends, color, and silhouette as per season.
- Designing posts, stories, banner, gif, & videos for Instagram and Website.
- Styling photoshoot.
- Co-ordination with buyers & vendors.
April 2019 - August 2019 India

Turquoise Publication

Freelance Book Cover Designer

The idea of turquoise publication is also like an eruption which comes in a poet’s mind. It is full of help, respect, and the welfare of budding writers and poets. And this is mainly because the founder of turquoise publication is also into writing. He saw the condition of the market and books are coming in the market which contains the work of writers and poets but doesn’t get that many readers. And the reasons behind it are very clear but for that, we need to think like a reader who gives money to buy a book. And when a reader doesn’t feel like buying a book it is more harmful to a writer who is not getting readers after getting published.

My responsibilities were Following:

- Book cover Design.
- Book formatting and typesetting.
- Creating post, banner, flyer for digital and non-digital marketing.
May 2018 - January 2020 India

Fabulyst

Assistant Stylist

FABULYST is a new API based solution for automated product tagging. The FABULYST platform generates custom data feeds for integration with 3rd party platforms like Google, Facebook, Amazon, etc.

My Responsibilities was the following:
- Curate suggestion for customers according to there personality, body type, and preference in clothing.
- Tagging garment; focusing element on it, the personality that cloth suits with.
- Adept in understanding and dealing with customers with their set of requirements.
April 2016 - July 2016 India

Education

Savitribai Phule University Of Pune

Bachelor in Design

Established in 1998 under the tutelage of 119 year old Maharshi Karve Stree Shikshan Samstha (MKSSS), Pune, India. SOFT is the pioneer of fashion education and one of the top fashion design schools in the country, and the only school that equips students with quality education that's focused around art and industry that is of the commercial value at an affordable fee structure.
April 2013 - May 2017 Pune, India

Languages

English (Conversational),
Hindi (Native),

Skills

Book Designer, Book Formatting, Brochure, Coral Draw, Fashion Designer, Flyer, Illustration, Logo Design, Photoshop, Post Design, Poster, Print Designer, Procreate,