surabhi kesarwani

UI/ UX Designer

Aarhus, Denmark
Passionate and Versatile design professional with a wealth of industry and academic experience, known for delivering impactful projects within a constrained timeline. A strong believer in Sustainable, Ergonomic and Aesthetic Design. I am not afraid of getting into others shoes if it makes me a better Design Professional.

Work Experience

Freelance Designer

UI/UX Designer- AR Project

April 2021 - Present Aarhus, Denmark

Ecoline

Product Designer and Merchandiser

My Responsibilities:
Research, designing and sketching of Fashion Handbags and Accessories, with major consideration over details.
Surface techniques on leather and fusion of leather with jute, fabric etc.
Keep up with trends and colours to combine as per various international Customer input and instructions.
Material procurement and negotiations.
To spect, cost out see-through aspects of the product from concept to execution, proto samples, PP samples, TOP sample.
Drive Profit by Managing Sales and Margins.
Visual Merchandising of office showroom as per the buyer's theme and exhibition booths as well.
Experienced at showcasing a variety of Women Fashion Accessories for Buyers, Sales personnel and customers.

RESULTS:
Pieces from my designed handbags and accessory line were bought and featured in company periodicals and
websites.
My designs were exhibited in various shows - Coterie Show, India Expo Centre..
July 2018 - December 2019 India

V&M

Product Development

Design and development of Handcrafted Leather Accessories and hard goods from the leather leftovers for instance desktop accessories, table organizers, frames etc.
Procurement of new materials and colours to keep up with trends.
Negotiations with vendors for cost-effective products.
Collaborated with the design and product development teams to create work that complements strategic product direction.
Generated new ideas that would accommodate various client needs.
Supported the team from product development to dispatch.
Oversaw and reviewed PP and Top samples for quality control and final approvals.

RESULTS:
Strong understanding of techniques, such as - etching, laser-cut, embossing, screen printing, hand padding, weaving, quilting, etc.
Cost-effective developments.
Upsurge of profit by reducing the wastage of raw-material through sustainable developments.
February 2018 - July 2018 India

IL&D

Product Designer and Merchandiser

Played an active role in Research study, client’s specifications and designing of Light Fixtures as per the given Space and Interior, focusing on four major criteria while designing: material, material finishes, electrical and mounting specifications.
Worked closely with the marketing team and product managers to identify opportunities and provide more departmental feedback.
Presented projects to numerous clients.
Merchandised the showroom.

RESULTS:
Good understanding of Materials like glass, metal and wood with various finishes.
My designs were showcased in India Design
September 2017 - January 2018 New Delhi, India

Untold Homes

Design Intern

Designed a range of home décor accessories on Scandinavian style cafes and bars with the fusion of
wood and metal.
Solo player of all stages conceptualization, material procurement, sampling.
Provided general assistance to the product development team.
Developed and documented end product specification that supported downstream development and implementation of work.
Worked on the Window Display of Various Brands like Lifestyle, Paul & Shark, Hamleys.

RESULTS:

SUSTAINABLE AND COST-EFFECTIVE DESIGN DEVELOPMENT.
ACHIEVED THE "MOST COMMERCIALLY VIABLE DESIGN INTERVENTION" AWARD
November 2016 - April 2017 New Delhi, India

Manglam Arts

Intern

Explored and developed various distress finishes on wood and marble stone.
Also gained knowledge on various Handcrafted Techniques like block printing, Marble Inlay, Bone Inlay, Mother Of Pearl Inlay, Metal inlay on wood, Overlay. Embossing, Wood Carving, Metal Cladding, Thikri Work
(mirror mosaic work), Upholstery.

RESULT:

strong skills in various wooden distress finish as well as stones and other materials.
May 2016 - June 2016 Jaipur, India

Nagaland Bamboo Resource Centre

Craft Documentation

Kohima, India

Bone Craft

Craft Cluster

Lucknow, India

Education

National Institute Of Fashion Technology

Bachelor of Design

The undergraduate studies exposed me to the broader area of Fashion And Lifestyle Accessory Design. Gained fundamental knowledge in Worlds Art and Culture, Intellectual Property Rights, Design Aesthetics, Visual Merchandising, Digital Design and Packaging Design etc. and other basic tools required for excellence in the designing process, like Isometric and Perspective views etc., Material knowledge, Understanding of Trends and Fashion Forecasting, Ergonomics, Fashion Marketing.
June 2013 - April 2017 Shillong, India

Girls' High School & College

Intermediate

April 2011 - April 2012 Allahabad, India

Girls' High School & College

High School

April 2009 - April 2010 Allahabad, India

Languages

English (Advanced),
Hindi (Native),
Danish (Beginner),

Awards

National Institute Of Fashion Technology

Most Commercially Viable Design Intervention

2017

Skills

Adobe Illustrator, Adobe Indesign, Bathware, Creative Thinking, Hard Goods , Home Decor, Kitchenware, Leather Accessory, Lighting Design, Merchandising, Organizational, Research And Development, Soft Goods Accessories, Strong Interpersonal, Teamwork, Trend Analysis,