Mathew Mackenzie
Senior Art Director
New York, NY, USA
9167053023
www.supermatteblack.com
My name’s Matt and I wear black.
I traded in the palm trees for skyscrapers about a year ago, making the move from Southern California to New York. I miss the ocean but I’m here to swim with the sharks.
I value simplicity in design and strive for work that evokes natural beauty; work that appears unfiltered, honest, and pure.
I’m interested in the creative process. I follow ideas from scribbled notes, drawings, and product selects to photo shoots, editing, creative copy and finally to graphic layouts for email, web, and print.
My design style is intuitive to my art background and is rich in color, composition, and typography. Post analysis of email marketing is also important to me to better build more effective designs that sell more product. Age old form and function is central to my work.
Best said - I'm intuitive, compassionate, un-crushable, unexpected, and all smiles.
Work Experience
ABC Home Furnishings, Inc.
Lead Designer
Heavy production in both print and web based design. Print work includes full page NY Times ads, magazine ads, in-store signage, abc v restaurant logo design. Web work includes daily email designs, html/css coding, web image asset creation. Additional work included leading creative meetings for new image assets, direction photo shoots, interpreting email analytics.
2014
- 2016
New York, United States
Growth Hack Labs
Senior Graphic Designer
Provided creative leadership to clients. Lead creative and design direction for digital marketing. Provided digital design direction to start-ups. Implemented marketing psychology and SEO expertise. Worked in branding and identity design, single page web design, animation, illustration, and print design.
2013
- 2014
California, United States
Antengo
Graphic Designer
Co-managed and provided creative vision for iOS app design. Played key role in creative marketing with Google AdWords and Facebook. Managed a team of designers, copywriters, developers, and vendors.
2012
- 2013
California, United States
Active Minds
Graphic Designer
Designed large scale banners for Active Minds at University of California Irvine. Active minds is a national college campus organization promoting mental health.
2011
- 2012
Irvine, California, United States
LiquidBody Media
Graphic Designer
Collaborated with choreographer Caryn Heilman. Created interactive light, set designs for live dance performances in OC and LA. Provided concepts, design and execution of the set.
2007
- 2010
Irvine, California, United States
Education
University Of California - Irvine
Studio Arts, Art History
Graduated in three years with magna cum laude honors. Focus shifted into the digital arts.
2007
- 2010
California, United States
Natomas Fine Arts Academy
Design
Trained in all faculties of the fine arts with advanced theory and comprehension. Emphasized work in print.
2003
- 2007
Sacramento, California, United States
Skills
After Effects,
Illustrator,
Adobe Creative Suite,
Animation,
Art Direction,
Branding,
HTML/CSS,
Illustration,
Indesign,
Marketing Design,
Microsoft Office,
Photoshop,
Print,
Social Media,
Visual Content Creation,
Web,