• Brand, Corporate Identity development
• User Interface design
• Development of various print items like Invitations, Flyers, Brochures
• Webdesign, Presentations

• User Interface design

MOI work+shop was founded by three designer partners - Saana Essel, Haviva Seligson and Johanna Friedman in "Boacha Yodfat”, in the Galilee. A design collective specialized in branding and illustration serving a wide range of local clients in the areas of lifestyle, tourism, innovation and culture. Along with our studio, created a store selling design items, stationary, paper products and our MOI label products.

• Brand, concept development
• Graphic booth design
• Print items like Invitations, Flyers, Brochures, Annual report
• User Interface design

• Branding
• Corporate Identity
• Concept development
• Print design
• Web design

• Branding, advertisement concepts, campaigns for clients like Medtronic, Bayer, Roche, Nestle etc.
• UX and UI design (applications and web interfaces)
• Concept development
• Medical event branding
• Booth design (graphics and 3d)
• Print and layout design for various marketing materials

• Entrepreneur, Idea originator, creative director, graphic & product designer
• EXIST- entrepreneur- scholarship holder from the German Ministry of Economics
• Conductor of market research and analysis, attending trade fairs, and reading publications
• Creator of the corporate identity, web design, print media, presentations, design models and prototypes
• Team coordinator of web development and biology research in cooperation with the Research Institute Jülich

“Initiative for Sustainability“, a student organization at the University of Duisburg- Essen
• Creator of corporate design, posters, advertising materials for events

O2 International Network of sustainable designers, Israel
• Building a sustainable design database

• Developing new product concepts
• Designs sketches for Perspex products
• Provide design support to improve existing products
• Create prototypes for new designs

Exchange year with Scholarship (Evangelische Studienwerk Villigst)
• Specialisation in Sustainable and social design
• Bacbucon project in Social design course with Adital Ela
• Plantkidz in Sustainable design course with Victor Frostig