Leading a team of 3 professionals for the sustainable brand ProEarth, driving growth in both the Menswear and Womenswear categories while upholding sustainability principles.

Successfully revamped the entire men's and women's range for Proearth, aligning with the brand's handwriting and meeting the milestone of the new store launch (AZORTE).

Achieved strong performance: ROS/Day: 27 pcs, SPD/Day: Rs 23K during 10-day launch, optimizing segment mix (61% Men, 39% Women),

Collaborated with cross-functional teams to identify the key drivers of category sales & performed analysis to implement changes that enhance the customer experience and drive category growth.

Consistently followed buying and sourcing guidelines, ensuring compliance with range architecture (RA) and making precise final selections.

Developed styles based on market trends and Past Season analysis - Undertook in depth discussion to identify gaps.

Introduced Active studio range – emphasizing modernized silhouettes in poly blend fabrics especially designed for activities like Zumba, Pilates, Yoga.

Supported in managing multiple seasons at different stages of development, while understanding the development calendar and ensuring teams are adhering to the T&A.

Worked closely with Marketing and VM teams to highlight key product features which in turn became the product's USP.

Achieved 180% growth of Champion ladies in AW19. Achieved 80-85% range selection for SS20

Developed luxury dresses and gowns by introducing unique concepts, flattering silhouettes and cuts and undertaking material exploration through sample developments.

Conducted weekly market surveys to understand the silhouettes, techniques, colors and embellishments of the season.

Designed high-end wedding Abayas taking inspiration from the season’s forecasts and trends.

Undertook a target customer segment study to understand the tastes and wants of the target customer and in turn created exclusive designs that sold over 150 pieces across UAE.

Designed promotional leather packaging for the launch of their new line of fragrances.

Emphasised on blending traditional and western embroideries through motif and material explorations as a part of the design development process.

Designed and developed samples for Athleisure Sportswear for brands - Champion Women, Umbro Women, Spunk Women.

Boosted sell-through of Spunk Women from 57% for AW’17 to 83%, for SS’18 .

Successfully introduced a new range of ‘Core crop tops and polos’ at an MRP of Rs 599.

Introduced Active range - emphasizing modernized silhouettes in poly blend fabrics and trims, Core Range - more than 70, 000 pieces sold per style, per month pan India.

Visually conceptualized seasonal collection display ideas as per theme.
Established and enhanced relationships with international vendors from China for trims and fabrics.

Developed state of the art graphics and AOP's for apparel categories (gowns, dresses, tops).

Incorporated free hand sketches and doodles into graphics - successfully increased sell through by 35%.

Designed promotional catalogs and weekly mailers for each season
Built strong cross-functional relationship with Buyers, production & technical teams and vendors.

Created unique branding elements for CHM and MISS using tags and trims, enhancing brand visibility.

Handled various categories - Cutout & Edgy dresses, Bodysuits, Jewelled gowns, Opulent outfits, Incorporated graphic, print and embroidery fusions for gowns and lehengas.

Assisted in design development - emphasized on blending traditional and contemporary embroideries through motif and material explorations.

Designed outfits for Katy Perry, Rihanna, Jenifer Lopez and organised celebrity outfit trials for Aishwarya Rai, Priyanka Chopra and Sonakshi Sinha for SS 16 and AW 16 fashion shows.

Bachelor's degree, B.F.Tech (Design), Fashion Design
at National Institute of Fashion Technology, Mumbai, India
India - Mumbai
Grade: 8.12

High school or equivalent
J.J.College-Jharkhand Academic Council(JAC)
70%

High School
76.6%