Art and design are forms of communication. Visual Communication. Whether those forms are employed in print, web, multimedia or fine art, the main goal of it is to relay some type of message, from information and symbolism to color and aesthetic representation. At the heart of this is a main underlying concept in which a story is told. The design or art form can then be transformed from being just an effort of technological skill or style into something that is more purposeful and expressive. This is my goal and what I strive for in every piece: to produce a successful and meaningful message for both my client and their prospective audience.