Lead the company and team across the project, process and Strategy

Help the companies and their CEO’s to awake to their Purpose and aligned it with a pretty and creative strategy to their brand and channels.

Inspire Leaders and Stakeholder to embrace a new and fresh mindset throughout Sprints and Speaks.

Brand Thinking and Creative Leadership evangelist.

Management of a team with 6 persons and different skills and responsibilities.

• Analisys and Research
• Strategy and Positioning
• Brand Architecture
• Naming and Verbal Expression
• Visual Expressions and Design
• Brand Experience and Ambience
• Strategic Design
• Personal Branding
• Lean Branding
• Facilitate brainstorms that generate innovative, unexpected ideas.
• Oversee execution of visual/motion/copy design deliverables throughout all phases of production
• Manage resource planning, scheduling and strategy
• Review production schedule
• Lead interdisciplinary communication between different cross-functional teams
• Review and approve concepts and designs assigned to and developed by staff ensuring high-quality creative deliverables.

• Lectures:
:RethinkYou - Personal Branding
: RememberMe - Branding, Retail and Value Proposition
: Creative Leadership and culture
: Branding and Causes - the best match
: Creativity and Beyond - Creativity, Curiosity, Mindset and Disruption

• Book: Collective Ideas
Article: What brand you want to leave in the world?

• Campaigns: #Stand4Her, I Choose to be me. We choose to be AVON, Looks like Freedom and Beauty for a Purpose.
• Oversee execution of visual/motion/copy design deliverables throughout all phases of production
• manage and align all internal design and creative services for the new brand guidelines and campaign strategies
• Design the new visual identity for our Corporate Responsibility Program
• Maintain the visual alignment with the new corporate logo guidelines
• Member of the Diversity Network and causes board.
• Cocreate the brand purpose, the new brand positioning and brand personality.
• Sprint evangelist
• Organize the brand architecture for the AVON Foundation, causes and campaign
• Contribute with Creative insights cross-categories
• Responsible for the concept, execution and roll out of our Global Recruitment Campaign
• Work and Manage collectively with our Branding agency for the AVON Institute brand repositioning
• Continually provide assets for Global Markets
• Partnership with teams: Global Public Relationship, Global Brochure and Global Corporate Communications.
• Oversee execution of all creative work to ensure that it is aligned with strategy, within budget, and on schedule.
• Work with global agency partners to ensure consistency in brand identity execution

Services/Projects:
Branding Consultant
Branding Specialist Graphic Designer
Editorial Design
Strategic Designer
Visual Identity

Clients:
Carrefour
Gerdau
Itaú
Natura
PepsiCo
Reckitt Beckinser
Thyssen Krup
Via Quatro

Acting in strategic projects
Focus Project Leader
Affero Lab brand creator
Office Retail Solutions
Concept Designer for Human Resources programs
Business Unit - Brand positioning and Brand Design development

Create Visual Identity for HR Programs
Editorial design for proposal and reports
Graphic Project for HR Magazine - Laboratório
Graphic Solutions for Pocket Learning

Manager of Design Team