Responsible for producing photography utilized in catalogs, flyers, and other marketing material for Canadian Tire
• Choose required photo team personnel who meet the criteria and budget of the project
• Manage client requirements by obtaining: permits, models and property release forms, insurance, model negotiations and freelance negotiations
• Coordinate photographer’s calendar and staff - book talent (stylists, assistants, models) for shoots
• Collaborate with team members in art direction, merchandise information, scheduling and layouts while
leading photographic teams to achieve client-approved images
• Communicate deliverables and progress with photographers, agencies, stylists, photo assistants, studio manager, client service representatives, merchandise controllers and other photo producers on a daily basis
• Provide cost-saving suggestions for both TC Media and the client

Assist customers to find the right solutions to their needs including product sales, product management and education.
• Service customers, share information and conduct demos of Apple products
• Teach customers one-on-one Apple products and programs
• Organize, manage and maintain inventory of all products
Visual Team
Key member of the visual team to assist in managing visual merchandising including standards of products, demo units, store displays and in store signage. Received Innovation Award from Apple for implementing the following initiatives:
• Developed, implemented and maintained internal design and organizational standards for internal facing stock to optimize inventory management. These standards were implemented across other Apple stores
• Created store newsletters for internal communication that were adopted across departments and was shared with other Apple stores

Initially hired as a summer intern, currently working under contract.
• Work with corporate clients including: Visa, Christian Labour Association of Canada and Sears
• Conceptually brainstorm innovative ideas and develop creative concepts for advertising. Both independently
and with a copywriter, as directed by the creative director
• Work collaboratively with account managers and internal creative team
• Prepare roughs, linears, storyboards and sample campaigns for internal and client presentations
• Pitch ideas both internally and externally
• Provide detailed direction to developers, photographers, artists, and film-makers on projects
• Execute finished artwork for design projects and advertising campaigns
• Produce work that is in tune with existing branding guidelines
• Make adjustments to concepts and designs, based on client feedback
• Proactively ensure that concepts, designs and production (animations, print, etc.) are obtainable
within the project timeline and budget

• Create various client based projects including catalogs, brochures, business cards, branding, website design, layouts, image alteration, image sourcing, file management and file preparation
• Expertise in all stages of design process, concept, development, production, proofing

Provide in-house video and photograph editing for corporate and personal clients including Winners/Homesense.

• Edit, touch up and manage photography
• Create photo collages, slide shows and design DVD covers
• Receive raw footage and develop video story including editing and integration of photos
• Work in a fast paced environment with strict deadlines

Performed a variety of positions for a live television show.

• Directed television production, co-ordinated broadcast team and managed hosts and guests
• Managed all audio throughout the show including floor equipment and operation of audio board
• Operated the video camera during production while filming show with creative freedom

School of Media Studies and Information Technology
• Graphic Design, Branding, Advertising, Marketing, Packaging, Print, Typography, Colour Theory, Interactive media

• Drawing, Painting, Art Direction, Art History, Film, Video, Audio Production,
Producing, Directing, Lighting, Animation and Installation