STELLA GIMENEZ NORFLEET

Multicultural Strategic Planning Director, Creative Director and Brand Anthropologist. I have with 20 + years of experience in developing Brand Strategy under the Brand Anthropology model I have created based on: Consumer Behavior Insight and Memetic Branding Analysis I do extensive research into t…

A Brand evolves and changes to large degree, just like a human being. We call this Brand Anthropology living a a world of cross cultural behaviors. By understanding a brand's relation to the consumer's lifestyle and preferences, we can in turn create long term preference and loyalty. In the proce…

I am a Brand Anthropologists. I believe that long term consumer loyalty is developed through a keen understanding of the brand's relation to the customer's lifestyle and preferences. In the process, the brand itself becomes ageless, because it evolves and develops in an identical manner to the con…