I sell brands. And I love it. As an ad creative, I've come up with ideas, stories and campaigns for some of the best: Ski-Doo, lululemon, Nespresso, Bombardier, the Government of Canada, McDonald's. I've done it both at agencies and in-house with client teams.

Several years ago, I picked up a camera out of necessity on a brand project. That was a big moment. Turns out, it was a gateway drug into filmmaking & photography. Since then I've directed and shot campaigns for Tourism Portugal, Diageo, GMC, Sleeman Breweries, CARA Foods, and Tourism Montréal. In 2018, I bought, and now work out of, a fully equipped photo studio in Mile End. You should visit.

And before everything, I worked in big bank corporate finance. Plot twist, I know. Most of that job was about raising money. A lot of it. But, it turns out it was a great foundation for understanding how to present and sell ideas, and how brand and marketing need to connect in order to get results.

All of this was foreshadowed in university where I studied Liberal Arts because I was interested in everything, and submitted a short novel instead of a graduate thesis. It wasn't very good, but it did get me an A.

I currently split my time freelancing at agencies and shooting film & photo content for brands.

Et oui, je parle aussi le français, mais avec un gros accent.