• Develops innovative, cross-channel creative solutions across platforms, from ideation through the print production process, resulting in broader audience reach and increased engagement.
• Manages workload and concurrent deadlines independently, delivering consistent, proficient, and organized deliverables.
• Maintains and evolves the North Park brand standards, design systems, and advertising templates in collaboration with the senior designer, improving brand recognition on and off campus.
• Works cross-departmentally as a co-designer on the North Parker Magazine, a bi-annual publication distributed to every school alumni (Summer '20, Winter '21, and Summer '21)
• Collaborator on the University's website refresh, provides research and prototypes
• Provides illustration services across the University and supervises the illustration library

• Directed the planning, creation, and organization of all product and lifestyle photography, executing creative concepts successfully while meeting tight deadlines.
• Upheld the growing company's visual brand integrity by developing design systems, photography guidelines, and creative procedures in partnership with our creative director and junior designers.
• Collaborated with cross-departmental teammates to develop digital and in-store brand stories for our monthly product launches, resulting in increased profits and sold-out inventory.

• Production artist for Rotary International’s 2018 People of Action awareness campaign
• Oversaw layout of assets in 10 different languages for global distribution

• Developed paid digital and organic marketing concepts alongside Wunderman creatives for national brands including Trunk Club, HP Sprocket, Outback Steakhouse, and United Airlines.
• Planned and art-directed content for Lavazza Coffee's social platforms, resulting in a larger, more engaged North American audience.

• Overhauled Diversity Awareness Partnership's design guidelines for clarity, legibility, and best practices, and implemented a new body typeface with clearer default kerning to reduce time spent on typesetting.
• Managed and regularly updated Diversity Awareness Partnership's WordPress website with fresh graphics, photography, and icons to promote events to members and engage prospective sponsors.

Operated as a designer and copywriter for MOHELA’s 2016 - 2017 marketing and communication needs. Worked collaboratively with a copywriter to layout the 2016 Annual Report, develop print infographics, conference booklets, mailers, and social media posts.
Engaged with a wide range of team members to plan social media and campaign strategies to engage specific borrowers within different financial quarters.

Art directed on the 2017 one-year advertising and marketing plan for Natural Light beer. Collaborated within a team of seven interns to research and develop a strategy to boost awareness and provide sampling opportunities within the college market.
Provided art and design for a range of Anheuser Busch marketing needs and campaigns, including Estrella Jalisco, Shocktop, Busch Lite, and more.