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Graduated in Architecture and Industrial Design, develop immediately a strong passion for the design of functional and aesthetically sophisticated solutions in the product and the visual identity. After some experience and different activities of cooperation of successful communication studies, architecture and en… Read More
Graduated in Architecture and Industrial Design, develop immediately a strong passion for the design of functional and aesthetically sophisticated solutions in the product and the visual identity. After some experience and different activities of cooperation of successful communication studies, architecture and engineering, atrtraverso which expands their culture and soft skills in technical, architectural and energy, decided to pursue a profession, founding a gainful occupation , with the base a small territorial reality centered in the specialization in the disciplines of product design and branding. He participated in numerous contests and competitions in the areas of product and brand identity that allow him to realize the theoretical and practical experience gained during and immediately after the academic studies, allowing them to hone their own poetic research and open a first professional display. Among the first tasks - than some self-productions that allow him to become familiar with the issues and techniques, technological implications, production - there are a series of furniture designed for innovative online platforms, and some startups in both the technological and ecology, that will personally take care of the product range, the phase of the engineering and industrialization concept. Develops several new brands for prestigious Italian companies, basing its philosophy on the issues of the composition (directly derived from the architecture), descriptive geometry (design), Gestalt (visual perception) and the deep knowledge of the studies on visual communication and printing techniques / transfer, trying a happy continuity between tradition and innovation, through a neat graphic minimalism based on the immediacy and effectiveness. He likes to develop emotional and sincere Design: believes in the simple ideas that are able to express a poetic value, through sophisticated details or the niceness of a gesture.

Has always worked with high passion and expertise, promoting activity is careful to the needs and contemporary issues, but Give Importance to constructive tradition.

The knowledge and exploitation of craft techniques, as well as modern industrialization processes, allow him to describe iconic objects, where refined details and the poetics of essentiality turn into a minimal and sincere look.
A continuous search for values of authenticity and practicality of ideas, trying to mediate the "creative" process in the chaos of the absolute self-referentiality of our times.

His is a real form-mindset, embodied in the creation of "products" that can arise an empathic relationship with the other person, stimulating the roles of design and architecture as interpreters of the contemporary needs.

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We like to develop emotional and honest design: we believe in simple ideas, which express a poetic value, through sophisticated details or the niceness of a gesture.

We works with high passion and expertise, promoting activity that is careful to the needs and issues of the contemporary, but close to tradition. Ours is a form-mindset, focused on creation of “somethings” that can arise an empathic relationship with the “interlocutor”, stimulating the design and architecture roles, as interpreters of new contemporary needs. A search of concreteness of ideas, that are attempt to mediate the "creative" process into chaos of absolute self of our time. Read Less
  • Designer and Founder
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spf@outlook.it
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