A Brand, Strategy, and Experience designer living in Mumbai, India.
Over the past ten years, I have built brands that stand for something. Brands that challenge convention. Brands that last.

With experience in a wide range of creative services, including insights, strategy, and unique concepts for a wide range of industries, formats, and challenges. I am passionate about creating meaningful experiences for brands. I know the art of translating strategic thinking into the most effective design solutions that helps business to scale faster.

I am currently the Head of Global Brand Design at Lenskart.
From building robust design systems to building a highly skilled central design team capable of seamless global design operations. My focus is on achieving high commercial success by working on a variety of business design objectives.

As design head for Lenskart, I have overseen all design operations worldwide, including digital experiences and retail stores, creating design systems, developing brand strategies and product categories, creating digital product design solutions, developing customer acquisition campaigns, defining retail branding experiences, and training designers to boost brand value.

Making business and design intersect is what I do.