Sonal Gadre-Shintre
Graphic Designer & Creative Director
Bridgewater, NJ, USA
+1 (650) 438 2480
www.sonalgadre.com
A multidisciplinary award-winning designer with 10 years of prolific experience in branding & communication
EXPERTISE
Brand Identity + Brand Guidelines
Stationery + Print Collaterals
Website Designs
Events & Environmental Designs
Illustrative Lettering
INDUSTRIES
Design Studio
Corporate In-house
Advertising
Events & Entertainment
Start-Ups
Non-Profit
AWARDS
• 2018 GDUSA Inhouse Design Award | Project: Riverfront SQ | Category: Map Brochure
• 11th IDA Annual Awards 2017 | Project: Texarome | Category: Print-Stationary - IDA 2017 - Silver
• 2017 GDUSA Graphic Design Award | Project: Aaras Creations | Category: Branding & collaterals
• 2017 GDUSA Inhouse Design Award | Project: APJ 2015 Festival Gala | Category: Brochure & Collaterals
• 2017 GDUSA Inhouse Design Award | Project: Fierce Creativity 2014 | Category: Catalog Design
Link to download resume: Resume: https://indd.adobe.com/view/d99539ad-48ab-408d-94b7-9b7e8fb58d84
LinkedIn profile: https://www.linkedin.com/in/sonal-gadre-shintre-31810912/
EXPERTISE
Brand Identity + Brand Guidelines
Stationery + Print Collaterals
Website Designs
Events & Environmental Designs
Illustrative Lettering
INDUSTRIES
Design Studio
Corporate In-house
Advertising
Events & Entertainment
Start-Ups
Non-Profit
AWARDS
• 2018 GDUSA Inhouse Design Award | Project: Riverfront SQ | Category: Map Brochure
• 11th IDA Annual Awards 2017 | Project: Texarome | Category: Print-Stationary - IDA 2017 - Silver
• 2017 GDUSA Graphic Design Award | Project: Aaras Creations | Category: Branding & collaterals
• 2017 GDUSA Inhouse Design Award | Project: APJ 2015 Festival Gala | Category: Brochure & Collaterals
• 2017 GDUSA Inhouse Design Award | Project: Fierce Creativity 2014 | Category: Catalog Design
Link to download resume: Resume: https://indd.adobe.com/view/d99539ad-48ab-408d-94b7-9b7e8fb58d84
LinkedIn profile: https://www.linkedin.com/in/sonal-gadre-shintre-31810912/
Work Experience
Kalakatta Design Studio
Founder | Graphic Designer | Creative Director
KALĀKATTĀ is a boutique design studio with expertise in branding, design and communication. We are a niche studio and strive to create exclusive work that adds value to a brand’s business through effective design.
Our award-winning work encompasses brand identity, print designs, packaging designs, event & exhibition graphics, and website designs. We have successfully delivered creative solutions for a wide range of clients including family-owned corporations, real estate agencies, technology, events & entertainment industry, start-ups, and non-profit organizations.
Our award-winning work encompasses brand identity, print designs, packaging designs, event & exhibition graphics, and website designs. We have successfully delivered creative solutions for a wide range of clients including family-owned corporations, real estate agencies, technology, events & entertainment industry, start-ups, and non-profit organizations.
September 2020
-
Bridgewater, New Jersey, United States
Alpine Creative Group
Graphic Designer
• Conceptualized and designed exclusive invitation designs for social, corporate and non-profit events
• Spearheaded brand identity projects from creative brief to execution
• Worked with the production team and gained hands-on experience with various printing methods such as foil stamping, letterpress, engraving, embossing, etc.
KEY PROJECTS • Patrick Carroll: Created personal brand identity, brand guidelines, stationery designs, merchandising products and website design • PID Floors: Created brand identity and 10+ logo designs for their wood collections
• Spearheaded brand identity projects from creative brief to execution
• Worked with the production team and gained hands-on experience with various printing methods such as foil stamping, letterpress, engraving, embossing, etc.
KEY PROJECTS • Patrick Carroll: Created personal brand identity, brand guidelines, stationery designs, merchandising products and website design • PID Floors: Created brand identity and 10+ logo designs for their wood collections
January 2020
- June 2020
New York, New York, United States
Cushman & Wakefield Plc
Marketing Graphic Designer
• Sole graphic design support for New Jersey region
• Provided design knowledge to support marketing & communication efforts utilizing & expanding brand standards
• Developed & executed property marketing materials - presentation decks, white papers, interactive brochures, e-books, email campaigns using internal marketing platform, website designs, map designs, infographics, wall graphics, posters, banners, and logos
• Reported to Marketing Director in NJ & Creative Director in NYC
KEY PROJECTS • Riverfront SQ - Newark, NJ Map Brochure showcasing transportation network, amenities, major corporations and lifestyle of Newark, NJ • ON3 White paper Designed 16 pages booklet with property highlights
• Provided design knowledge to support marketing & communication efforts utilizing & expanding brand standards
• Developed & executed property marketing materials - presentation decks, white papers, interactive brochures, e-books, email campaigns using internal marketing platform, website designs, map designs, infographics, wall graphics, posters, banners, and logos
• Reported to Marketing Director in NJ & Creative Director in NYC
KEY PROJECTS • Riverfront SQ - Newark, NJ Map Brochure showcasing transportation network, amenities, major corporations and lifestyle of Newark, NJ • ON3 White paper Designed 16 pages booklet with property highlights
October 2017
- July 2018
East Rutherford, New Jersey, United States
Artists For Peace And Justice
Sr. Graphic Designer
Non-Profit Organization
• Reported directly to the COO and the CEO as a one-person creative department
• Spearheaded iconic gala events for a national & international audience from brief, concept to implementation with print & digital collaterals - event logo, e-invitation with web platforms like Eventbrite or Slash that, E-blast campaigns using MailChimp, decks, event program, outdoor banners, table tent cards, graphics for audio-visuals
• Designed and managed marketing materials - marketing decks, brochures, e-books, annual reports, social media graphics, website banners, and the organization’s Webstore
• Managed a tight budget for high-quality print collaterals from external resources
AWARDS RECEIVED - {2017 Winners of GDUSA American Inhouse Design Award}
• 2015 Festival Gala - Created a remarkable brand logo and collaterals for the 2015 Festival Gala event in Toronto, which raised $1.2 Million while attaining 110,080,986 media impressions
• Fierce Creativity 2014 - Compiled and designed a catalog for Fierce Creativity Art Exhibition in NYC, featuring works by over 45 top contemporary artists
KEY PROJECTS • Brilliant is Beautiful Gala 2016 Developed designs for the gala event held at London, where dinner was prepared by the chef to Her Majesty the Queen of the United Kingdom, which raised £850,000 • Peace and Justice Award medal Designed and executed the medal which has been honored to legends like Susan Sarandon and Sean Penn • Coffee Table Books Conceptualised and designed two books dedicated to organization’s school and college in Haiti
• Reported directly to the COO and the CEO as a one-person creative department
• Spearheaded iconic gala events for a national & international audience from brief, concept to implementation with print & digital collaterals - event logo, e-invitation with web platforms like Eventbrite or Slash that, E-blast campaigns using MailChimp, decks, event program, outdoor banners, table tent cards, graphics for audio-visuals
• Designed and managed marketing materials - marketing decks, brochures, e-books, annual reports, social media graphics, website banners, and the organization’s Webstore
• Managed a tight budget for high-quality print collaterals from external resources
AWARDS RECEIVED - {2017 Winners of GDUSA American Inhouse Design Award}
• 2015 Festival Gala - Created a remarkable brand logo and collaterals for the 2015 Festival Gala event in Toronto, which raised $1.2 Million while attaining 110,080,986 media impressions
• Fierce Creativity 2014 - Compiled and designed a catalog for Fierce Creativity Art Exhibition in NYC, featuring works by over 45 top contemporary artists
KEY PROJECTS • Brilliant is Beautiful Gala 2016 Developed designs for the gala event held at London, where dinner was prepared by the chef to Her Majesty the Queen of the United Kingdom, which raised £850,000 • Peace and Justice Award medal Designed and executed the medal which has been honored to legends like Susan Sarandon and Sean Penn • Coffee Table Books Conceptualised and designed two books dedicated to organization’s school and college in Haiti
September 2013
- October 2016
New York, United States
Self-Employed
Independent Graphic Designer
Currently, I am available to take on creative projects from business owners, cafes, restaurants, public spaces, museums and similar organizations in need of logo-stationary design, packaging design, brochure design, book design, menu design, calendar design, website design and more.
KEY PROJECTS
• Texarome | Brand Identity and Stationery
{IDA Silver Winner 2017 - International Design Award}
Uplifted the brand image of a Texas, USA based 35-year old oil distillation company with a refreshingly elegant brand identity
• Aaras Creations | Brand Identity and Print Collaterals
{GDUSA American Graphic Design Award Winner 2017}
Created a logo design inspired by Indian traditional motif, and transformed the art form into a brand identity that gives traditional products a touch of novelty
• Distillers United | Brand Identity, Print Collaterals and Website
Designed the logo for Distillers United - a platform for distillers from around the world to share ideas and innovate
• Arch | Typeface Design and Applications
A self-inspired and self-initiated typography project
• The-Amazing-India Travel Agency | Brand Identity and Website
Created an exotic brand identity to launch The-Amazing-India travel consultancy in France, by developing an insight-led inspiring logo and website
• Blaq Communications | Brand Identity and stationary
Created a unique brand identity for a design studio - Blaq that resonates with the studio’s ideologies
• Washington Heights Corner Project NYC
Volunteered Brand Identity refresh for a non-profit organization
KEY PROJECTS
• Texarome | Brand Identity and Stationery
{IDA Silver Winner 2017 - International Design Award}
Uplifted the brand image of a Texas, USA based 35-year old oil distillation company with a refreshingly elegant brand identity
• Aaras Creations | Brand Identity and Print Collaterals
{GDUSA American Graphic Design Award Winner 2017}
Created a logo design inspired by Indian traditional motif, and transformed the art form into a brand identity that gives traditional products a touch of novelty
• Distillers United | Brand Identity, Print Collaterals and Website
Designed the logo for Distillers United - a platform for distillers from around the world to share ideas and innovate
• Arch | Typeface Design and Applications
A self-inspired and self-initiated typography project
• The-Amazing-India Travel Agency | Brand Identity and Website
Created an exotic brand identity to launch The-Amazing-India travel consultancy in France, by developing an insight-led inspiring logo and website
• Blaq Communications | Brand Identity and stationary
Created a unique brand identity for a design studio - Blaq that resonates with the studio’s ideologies
• Washington Heights Corner Project NYC
Volunteered Brand Identity refresh for a non-profit organization
October 2016
- October 2017
New York, United States
Vyas Gianetti Creatives Pvt Ltd
Art Director | Brand Partner
Integrated Brand Consultancy | VGC is ranked among the top four Indian Design agencies by The Economic Times
• Delivered creative solutions and redesigned brand imaging with my excellent design and communication
• Successfully launched brand campaigns and managed creative deliverables right from the stage of strategy to execution • Supervised a team of junior designers and writers
• Refined pitch presentations for the marketing team
• Achieved an award ‘Performance Beyond Call of the Duty’ for excellent design and art direction
AWARDS RECEIVED {Designomics Award 2012}
• J L Morison’s Baby Dreams | Winner - Designed brand architecture and illustrative packaging design
• Furniturewalla | 1st Runner-Up - Dynamic brand identity, brand communication and advertising campaign for the premium furniture store
• House of Hiranandani | Winner - Created brand identity and an advertising campaign, along with print designs and infographics for India’s leading Realtors
KEY PROJECTS • Aditya Birla Group • Grazia India • Hello! • Ariisto Realtors
• Delivered creative solutions and redesigned brand imaging with my excellent design and communication
• Successfully launched brand campaigns and managed creative deliverables right from the stage of strategy to execution • Supervised a team of junior designers and writers
• Refined pitch presentations for the marketing team
• Achieved an award ‘Performance Beyond Call of the Duty’ for excellent design and art direction
AWARDS RECEIVED {Designomics Award 2012}
• J L Morison’s Baby Dreams | Winner - Designed brand architecture and illustrative packaging design
• Furniturewalla | 1st Runner-Up - Dynamic brand identity, brand communication and advertising campaign for the premium furniture store
• House of Hiranandani | Winner - Created brand identity and an advertising campaign, along with print designs and infographics for India’s leading Realtors
KEY PROJECTS • Aditya Birla Group • Grazia India • Hello! • Ariisto Realtors
January 2011
- January 2013
India
Design Temple
Senior Graphic Designer
Design Temple is an urban design think-tank run by Divya Thakur who is a multi-disciplinary designer. My role was to design and manage creative deliverables for brands and art exhibitions. It was a one person initiative where I handled conceptualizing and designing artworks, creating mock-ups, sourcing the best vendors, conceptualization and creation of product designs and coordinating print production. Each project was created in it’s own way with passion and a keen eye for detail.
Animania Exhibition | ANIMANIA, a vibrant and whimsical show and exhibition on Sacred Animals of India, a tribute to the important role that animals play in ancient Hindu myths. It put together playful interpretations of 12 sacred animals by 7 graphic artists from across the globe with a subject of much gravitas in Indian mythology.
Brand collaterals: Exhibition panels, Posters, Emailers, Web banners
Clients: Trinity Vintners | Salam Balak Trust | Swan Card
Animania Exhibition | ANIMANIA, a vibrant and whimsical show and exhibition on Sacred Animals of India, a tribute to the important role that animals play in ancient Hindu myths. It put together playful interpretations of 12 sacred animals by 7 graphic artists from across the globe with a subject of much gravitas in Indian mythology.
Brand collaterals: Exhibition panels, Posters, Emailers, Web banners
Clients: Trinity Vintners | Salam Balak Trust | Swan Card
October 2010
- January 2011
Mumbai, India
Synchronicity Communications
Art Director
Communications and Design Studio
• Art directed corporate event graphics, in-house communication campaigns and thematic office interior graphics
• Supervised film shoots and event locations with the production team and provided graphics for audio-visual films
• Designed logo designs and print collaterals like an annual report, restaurant menu card, books etc.
• Received an internal reward for Unilever projects from the company directors
KEY PROJECTS • Hindustan Unilever | Retrospective exhibition panels for HUL’s 75 years of celebration. Designed wall graphics for a recreation room in the corporate office space. Hindustan Unilever Limited (HUL) is an Indian consumer goods company generating revenue valued at 301.7 billion INR. • PepsiCo India and Aditya Birla Group | Created digital campaigns to showcase company values to employees • Pfizer India | Designed an annual report
• Art directed corporate event graphics, in-house communication campaigns and thematic office interior graphics
• Supervised film shoots and event locations with the production team and provided graphics for audio-visual films
• Designed logo designs and print collaterals like an annual report, restaurant menu card, books etc.
• Received an internal reward for Unilever projects from the company directors
KEY PROJECTS • Hindustan Unilever | Retrospective exhibition panels for HUL’s 75 years of celebration. Designed wall graphics for a recreation room in the corporate office space. Hindustan Unilever Limited (HUL) is an Indian consumer goods company generating revenue valued at 301.7 billion INR. • PepsiCo India and Aditya Birla Group | Created digital campaigns to showcase company values to employees • Pfizer India | Designed an annual report
November 2008
- October 2010
India
Wizcraft International Pvt Ltd
Sr. Visualizer
Communication and Entertainment Company
*One of the biggest leading event company in India
• Conceptualized and executed creatives for corporate conventions, exhibitions, product launches and entertainment events
• Garnered a phenomenal experience with an expert team of 2D and 3D designers, writers, production team, film-audio team
• Kickstarted my career as a design intern and went on to become a Senior Visualiser in the span of two years
KEY PROJECTS • Tata’s 12th Business Excellence Convention Designed logo and print design which received great appreciation from the clients, and helped me get noticed for my creative abilities. Tata is India’s largest conglomerate with revenue of $103.51 billion • Indian Film Academy Awards Transformed the design language for IIFA 2008, which is being used in their communication even to this date • IIFA Buzz Café and Green Globe Foundation Developed brand identities for Wizcraft’s in-house brands
CLIENTS IIFA Awards 2008 - Indian International Film Academy | The Producers’ Guild Awards 2007 | IIFA Buzz Cafe | Green Globe Foundation Award | Tata | CNBC | Google | Hutch | P & G Oil of Olay | Air India | ICICI Bank | Standard Chartered Bank | HCC Tunnel Expertise | Sunsilk Style Studio
*One of the biggest leading event company in India
• Conceptualized and executed creatives for corporate conventions, exhibitions, product launches and entertainment events
• Garnered a phenomenal experience with an expert team of 2D and 3D designers, writers, production team, film-audio team
• Kickstarted my career as a design intern and went on to become a Senior Visualiser in the span of two years
KEY PROJECTS • Tata’s 12th Business Excellence Convention Designed logo and print design which received great appreciation from the clients, and helped me get noticed for my creative abilities. Tata is India’s largest conglomerate with revenue of $103.51 billion • Indian Film Academy Awards Transformed the design language for IIFA 2008, which is being used in their communication even to this date • IIFA Buzz Café and Green Globe Foundation Developed brand identities for Wizcraft’s in-house brands
CLIENTS IIFA Awards 2008 - Indian International Film Academy | The Producers’ Guild Awards 2007 | IIFA Buzz Cafe | Green Globe Foundation Award | Tata | CNBC | Google | Hutch | P & G Oil of Olay | Air India | ICICI Bank | Standard Chartered Bank | HCC Tunnel Expertise | Sunsilk Style Studio
June 2006
- October 2008
India
Education
School Of Visual Arts (SVA)
Summer Residency Program | Typography as Language: Art, design and History
Programme devoted to understanding logic and contexts behind typography design. Taking in consideration everything required in order to build a typeface: usage of Fontlab software, letterform anatomy and creation, understanding spacing & kerning, ligatures and key glyphs. As a result, created a display typeface called ‘Arch', which was inspired from Mughal Arches.
July 2014
- July 2014
New York, New York, United States
Sophia Polytechnic - Art And Design Dept.
Degree in Commercial Art
Many creative exercises with subjects like design elements, color theory, typography, calligraphy, photography, illustration, printing technology & study tours created solid foundation for me to become an independent thinker and creator.
June 2001
- March 2006
India
Languages
English (Fluent),
Hindi (Fluent),
Marathi (Fluent),
Skills
Adobe Bridge,
Adobe Illustrator,
Adobe Indesign,
Adobe Lightroom,
Adobe Photoshop,
Microsoft Office,
STRENGTHS
Curious
Self driven
Reliability
Problem-solving & decision-making
Organization & planning
Team & time management
Self driven
Reliability
Problem-solving & decision-making
Organization & planning
Team & time management
INTERESTS
Sketching
Watercolor painting
Lettering
Travelling
Photography
Reading
Kathak - Indian classical dance form
Yoga
Watercolor painting
Lettering
Travelling
Photography
Reading
Kathak - Indian classical dance form
Yoga