Designer, Storyteller, and Creative Strategist
elms | digital + marketing
www.sjelms.com
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Over the last 25 years, I’ve been helping people tell their story. I began backstage working with actors, directors, dancers, choreographers, and playwrights. For 15 years I hung lights, built sets, and ran shows all in an effort to support and facilitate the performance on stage for the audience in the house. A… Read More
Over the last 25 years, I’ve been helping people tell their story. I began backstage working with actors, directors, dancers, choreographers, and playwrights. For 15 years I hung lights, built sets, and ran shows all in an effort to support and facilitate the performance on stage for the audience in the house. Across the disciplines of theatre, ballet, opera, and Tony Award-winning Broadway shows, I’ve worn many hats and worked on countless of productions.

A decade ago, during my graduate school studies, I transitioned from backstage production to live entertainment marketing, specifically digital and social. While my focus has shifted, my goal remains the same; to help theatrical producers share their story with an audience. And as traditional advertising models are shifting, and the marketplace is becoming more crowded, story and narrative is essential to connect with the consumer, where quality is valued far more than quantity.

My diverse background allows me to bring a unique perspective to digital marketing consultancy, strategy, and management. I enjoy the challenge of providing a wide range of clients with a mix of creativity—both artistic and strategic—and business acumen. Clients describe me as a highly motivated professional who delivers practical marketing solutions while using cutting-edge technologies to achieve production and performance goals. Colleagues consider me to be driven and passionate about the constantly evolving fields of digital and social marketing. Read Less
  • Principal
    Elms Digital + Marketing — New York, NY, USA
  • Senior Account Director
    87AM — United Kingdom
  • Digital Marketing Coordinator
    Blue Man Group — New York, NY, USA
  • Marketing Administrator
    Disney Theatrical Group — New York, NY, USA
  • Account Executive
    Serino Coyne — New York, NY, USA
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Launched in 2007, elms | digital + marketing offers a custom-tailored approach to digital marketing consultancy, strategy, and management. As principal, I am vigilant about keeping up with new technologies, and my commitment to best practices informs every aspect of my work.

elms | digital + marketing spans the … Read More
Launched in 2007, elms | digital + marketing offers a custom-tailored approach to digital marketing consultancy, strategy, and management. As principal, I am vigilant about keeping up with new technologies, and my commitment to best practices informs every aspect of my work.

elms | digital + marketing spans the public and private sectors, with an emphasis on performing arts and entertainment organizations. Select clients include Disney Theatrical Productions, Ars Nova, The Public Theater, Sonnet Repertory Theatre, Playwrights Realm, ZelnickMedia (ZM Capital, L.P.), Weild Works, and Nicholas & Lence Communications, in conjunction with the Port Authority of New York and New Jersey. Read Less
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